外貿(mào)英語一點通第175期:廣告營銷之巧問巧答

[00:00.01]How about the TV advertisement? 做電視廣告怎么樣??？ [00:03.36]I admit that it will leave a deep impression on the audience's mind, but it's too expensive to make TV commercials. 我知道電視廣告會給觀眾留下深刻的印象，但是電視廣告太貴了。 [00:10.01]TV commercials are fascinating and attractive. The repetition of commercials will help make our products well -known and build strong brand positions. 電視廣告是很生動的和吸引人的。電視廣告的不斷播放將會擴大我們產(chǎn)品的知名度，并能奠定我們的品牌地位。 [00:18.09]That's true. I suppose we produce alternative ads that are pre-tested in different kinds of media before a final choices is made. 不錯。我認為我們在作出最后的選擇之前應(yīng)先設(shè)計不同的廣告在不同的大眾媒體上測試效果。 [00:26.10]A good idea. 不錯的想法。 [00:26.40]I suppose we have an advertisement agent. 我認為該找一家廣告代理公司了。 [00:32.05]An advertisement agency? Is it very expensive? 廣告代理公司？花費很高嗎？ [00:35.52]Well, if you like to, let's go. 好吧，如果你一定要去，我們就去找一家吧。 [00:38.45]I‘ll think about your suggestion, and discuss it with the sales department 我會考慮考慮您的建議，和銷售部討論一下。 [00:43.00]Of course. We want to use the right media mix to reach our target market. 當(dāng)然，我們想要使用正確的媒體組合來達到市場目標(biāo)。 [00:47.45]That would not be correct for a manufacturer like you. Leave that to the retailers. 對于像你們這樣的制作上來說，那并不是正取的做法，把這種方法留給零售商吧。 [00:51.40]Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups. 說的沒錯，請準(zhǔn)備一份更詳細的提案，我會把它推薦給高階主管。 [00:56.52]How much dose it cost if I want to have an advertisement in a magazine? 在雜志上做好的廣告需要花多少費用？ [01:03.08]That depends on the kind of ads you want to have, for example whether you want to have an ad with colorful pictures or not. Normally, ads in black and white are cheaper. 這要取決于做彩色的還是黑白廣告。黑白廣告比彩色廣告費用上要低得多。 [01:12.51]No, I think we should have advertisement on TV. 不，我認為我們還是應(yīng)該做電視廣告。 [01:16.15]That's too expensive. Do you think we can afford it? 費用太貴了，您認為我們能搞得起這類宣傳嗎？ [01:20.01]Well, at least we should have a try. 好的，至少我們應(yīng)該試一下。 [01:23.10]We'll get started right away. 我們馬上準(zhǔn)備。

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