外貿(mào)英語一點(diǎn)通第176期:廣告營銷之雜志廣告

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[00:00.15]Advertisement in a magazine 雜志廣告 [00:01.38]How much does it cost if I want to have an advertisement in a magazine? 在雜志上做好的廣告需要花多少費(fèi)用？ [00:06.38]That depends on the kind of ads you want to have, for example whether you want to have an ads with colorful pictures or not. Normally, ads in black and white are cheaper. 這要取決于做彩色的還是黑白廣告。黑白廣告比彩色廣告費(fèi)用上要低得多。 [00:14.36]Well, I think we need ads with colorful pictures. 哦，我想我需要彩色的廣告。 [00:16.55]But it is relatively dearer. 但是那樣就貴很多了。 [00:19.24]Color advertisement will have a better effect. 彩色廣告會有一個更好的效果。 [00:21.57]Yes. Maybe at first you can have a few more small ads than several bigger ones. 那是的，或許在初期多做小廣告比僅做幾個大廣告要好得多。 [00:26.15]I didn't get what you said. 我不明白你的意思。 [00:27.40]I mean if it is under the same condition, the frequency you have for your ads is more important than the specification of your ads. 我是說如果其他情況相同，廣告次數(shù)比廣告規(guī)模更重要。 [00:33.54]That sounds very reasonable. 那聽起來很有道理。

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Advertisement in a magazine 雜志廣告

A:How much does it cost if I want to have an advertisement in a magazine?

在雜志上做好的廣告需要花多少費(fèi)用?

B:That depends on the kind of ads you want to have, for example whether you want to have an ads with colorful pictures or not. Normally, ads in black and white are cheaper.

這要取決于做彩色的還是黑白廣告。黑白廣告比彩色廣告費(fèi)用上要低得多。

A:Well, I think we need ads with colorful pictures.

哦，我想我需要彩色的廣告。

B:But it is relatively dearer.

但是那樣就貴很多了。

A:Color advertisement will have a better effect.

彩色廣告會有一個更好的效果。

B:Yes. Maybe at first you can have a few more small ads than several bigger ones.

那是的，或許在初期多做小廣告比僅做幾個大廣告要好得多。

A:I didn't get what you said.

我不明白你的意思。

B: I mean if it is under the same condition, the frequency you have for your ads is more important than the specification of your ads.