《名人傳記》之喬布斯遺失的訪談40:百事公司誰最有發(fā)言權(quán)？

But there were two visits… you saw and you brought some people back with you,

聽說你去參觀了兩次，第二次你帶了些人去

and what happened the next time, they made you cool your heels for a while.

對方是不是讓你們坐了冷板凳?

No.

沒有。

Someone (a woman) said something.

有人說過

what do you mean?

我不明白。

Well, she did the demo when the group came back;

她說是她負(fù)責(zé)向你們展示的圖形界面

she said that she argued against doing it for 3 hours,

起先她拒絕展示，大約僵持了3個鐘頭

and they took you to other places showing you other things while she was arguing.

這期間對方只好先帶你們參觀其他的項目

Oh… you mean they were reluctant to show us the demo. oh,

你是說他們不太樂意讓我們參觀

I have no idea. I don’t remember that, I thought you meant something else.

這個我一點不知道，沒印象了

So they were very skillful.

看來對方掩飾得很巧妙。

Yeah, but they did show us.

是的，不過他們還是讓我們參觀了

And it’s good they showed us because the technology crashed and burned Xerox, they used to call...

還好他們讓我們參觀了，因為施樂后來被拖垮了…

Why?

為什么?

what’s that? Why?

怎么啦?為什么?

Yeah, why?

對，為什么?

I actually thought a lot about that, and I learned more about that with John Sculley later on and I think I understand that now pretty well.

我一直在思考這個問題。認(rèn)識約翰·斯卡利以后，我現(xiàn)在有了清晰的答案

What happens is, like with John Sculley, err…John came from Pepsi co,

是這樣，就像斯卡利一樣，他以前在百事可樂工作

and they almost would change their product once every 10 years, to them, new product is like a new size of bottle,

他們的產(chǎn)品可以數(shù)十年不變，頂多更換可樂瓶子的尺寸

so if you are a product person, you couldn’t change the course of that company very much,

所以產(chǎn)品部門的人說話沒什么份量

so who influences the success of Pepsi co?

在百事公司誰最有發(fā)言權(quán)?

The sales and marketing people, therefore they would once get promoted and therefore they would once run the company.

是營銷部門的人，他們很容易升職從而掌管公司

Well, for Pepsi co, that might have been okay.

對百事來說，這不是件壞事

But it turns out the same thing can happen in technology companies, that they get monopolies, like old IBM and Xerox.

問題是壟斷科技公司也有這種情況，比如IBM和施樂

If you are a product person at IBM or Xerox, so you make a better copy or a better computer, so what?

即便IBM和施樂的產(chǎn)品經(jīng)理能做出更棒的產(chǎn)品，那又怎么樣?