Luckin有望取代星巴克成為中國(guó)比較大的咖啡連鎖店

Beijing-based Luckin Coffee, a domestic rival of Starbucks of the US, said it aims to become China’s largest chain coffee brand in the number of outlet stores and sales this year.

Luckin 咖啡總部位于北京是美國(guó)星巴克(Starbucks)的國(guó)內(nèi)的競(jìng)爭(zhēng)對(duì)手。該公司表示：“其目標(biāo)是在今年的門(mén)店數(shù)量和銷(xiāo)量方面，成為中國(guó)最大的連鎖咖啡品牌。”

Luckin plans to open 2,500 more stores this year to raise the number of its coffee outlets to more than 4,500 nationwide, Qian Zhiya, founder and CEO of Luckin, said on Thursday at a meeting in Beijing. Achieving that goal would take it past Starbucks, which has more than 3,600 stores in the Chinese mainland market.

Luckin創(chuàng)始人兼首席執(zhí)行官錢(qián)治亞周四在北京的一次會(huì)議上表示：“Luckin計(jì)劃今年再開(kāi)2500家門(mén)店，計(jì)劃將全國(guó)范圍內(nèi)的咖啡店數(shù)量增加到4500家以上。星巴克在中國(guó)大陸市場(chǎng)擁有3600多家門(mén)店，實(shí)現(xiàn)這一目標(biāo)后將超過(guò)星巴克。”

Qian said that Luckin, which started trial operations on January 1, 2018, had sold 89.68 million cups of coffee by the end of last year and opened 2,073 stores in 22 domestic cities.

錢(qián)治亞說(shuō)：“Luckin于2018年1月1日開(kāi)始試營(yíng)業(yè)，截至去年年底，我公司總計(jì)銷(xiāo)售了8968萬(wàn)杯咖啡，先后在國(guó)內(nèi)22個(gè)城市開(kāi)設(shè)了2073家門(mén)店。

Luckin aims to tap the great growth potential of the Chinese coffee consumption market, Yang Fei, co-founder and CMO of Luckin, told the Global Times on Thursday.

Luckin聯(lián)合創(chuàng)始人兼首席營(yíng)銷(xiāo)官楊飛周四對(duì)“環(huán)球時(shí)報(bào)”表示：“Luckin的目標(biāo)是挖掘中國(guó)咖啡消費(fèi)市場(chǎng)的巨大增長(zhǎng)潛力。”

Yang said that annual average per capita coffee consumption in China is four cups, compared with more than 200 in countries like Japan and South Korea.

楊飛說(shuō)：“中國(guó)的人均咖啡消費(fèi)量?jī)H為4杯，而日本和韓國(guó)等國(guó)家的人均咖啡消費(fèi)量超過(guò)200杯。”

Luckin posted a net loss of 857 million yuan ($124.7 million) during the first three quarters in 2018.

Luckin公布2018年前三個(gè)季度凈虧損8.57億元人民幣(1.247億美元)。

Yang said the loss was "within expectations," and Luckin will keep offering discounts to consumers in the next three to five years as part of the company’s long-term growth strategy.

楊飛說(shuō)：“這一損失在預(yù)期范圍內(nèi)，作為公司長(zhǎng)期增長(zhǎng)戰(zhàn)略的一部分，Luckin將在未來(lái)3至5年內(nèi)繼續(xù)向消費(fèi)者提供折扣。”