拉近客戶關(guān)系——考察工廠 Factory Tours

考察工廠　Factory Tours

要讓客戶對你的產(chǎn)品和服務(wù)都有所認(rèn)知（learn about），最有效的途徑就是請他參觀你的工廠。工廠考察是發(fā)展持久性合作伙伴關(guān)系（lasting business partnerships）的重要因素。通過現(xiàn)場考察，買家對你的產(chǎn)品質(zhì)量和工藝都可以放心（assured of）。

考察通常從會議室或辦公區(qū)的歡迎致辭開始，大約兩分鐘的時間。

☉Welcome to our factory site.It’s a pleasure to have you visit this morning.

歡迎您來到我們的工廠。今早您能大駕光臨讓我們倍感榮幸。

☉Let me be the first to welcome you to Milton Manufacturing.We hope you enjoy your tour today.

首先請允許我對您到訪米爾頓制造表示熱烈歡迎。我們希望您今天的考察愉快。

☉Since it’s your first time to visit our factory, I want to be sure to answer any questions you might have.

由于這是您第一次來訪問我們工廠，我很愿意解答您的任何問題。

☉Please feel free to ask questions at any time during our presentation.

在我們介紹期間，您有什么問題可以隨時提問。

☉We’ll start our tour by introducing a little more about our company organization.

我們將通過對我們公司機(jī)構(gòu)的進(jìn)一步介紹來開始我們的考察。

☉We’d be delighted to conduct a tour for you when you are in the area.

我們非常樂意帶領(lǐng)您在該地參觀。

☉Please make yourselves at home.

一切自便，不用客氣。

全面概述

對公司的產(chǎn)品、服務(wù)和項目做一個全面概述（broad overview），同時對重要環(huán)節(jié)做詳細(xì)介紹。這部分的介紹也應(yīng)該在會議室或主辦公區(qū)，大約5分鐘的時間。

☉We’ll be able to see each step in the production process, from initial designing to finished product.

我們將看到從最初設(shè)計到成品的每一步生產(chǎn)過程。

☉During our tour, you will see the precision craftsmanship coming together at every step in production.

在參觀的過程中，您將看到每一個生產(chǎn)環(huán)節(jié)的精湛工藝。

☉Ningbo Toy Manufacturing has been in the toy business for over thirty years.

寧波玩具制造從事玩具生意已經(jīng)30多年了。

☉We export our products to over 60 nations and territories.

我們的產(chǎn)品出口到60多個國家和地區(qū)。

☉Our quality control processing has been awarded national recognition for three years consecutively.

我們的質(zhì)量控制處理技術(shù)已經(jīng)連續(xù)三年得到了國家的認(rèn)證。

☉You’ll see that in our factory, safety first is our motto.

在我們的工廠中您將看到，“安全第一”是我們的座右銘。

☉You will meet the dedicated team that makes up the Ningbo Toy Manufacturing family.

您將見到組成寧波玩具制造大家庭的精英團(tuán)隊。

☉We engineer and build quality products that will give consumers many years of enjoyment.

我們設(shè)計和生產(chǎn)的高質(zhì)量產(chǎn)品使我們的客戶受益多年。

參觀貫穿整個廠區(qū)

每個環(huán)節(jié)大約3到5分鐘。每個環(huán)節(jié)上介紹內(nèi)容應(yīng)包含：

●這里是哪一道流程？

●有什么用途？

●此流程的結(jié)果是什么樣的？

●工藝和質(zhì)量監(jiān)控以及別的相關(guān)信息（pertinent information）。

☉Here’s where……

這里是……

☉You can see……

您可以看到……

☉I’d like to draw your attention to……

我希望您能留意到……

☉If you look carefully, you’ll notice……

如果您仔細(xì)看的話，您會發(fā)現(xiàn)……

☉Let me introduce……

讓我來介紹一下……

總結(jié)（wrap-up）和問答階段：做一個綜述并給出提問時間，大約5分鐘。

☉That’s about it.Does anyone have any questions?

大致就這些了。誰有什么問題嗎？

☉Now we come to the end of the tour.Any questions?

現(xiàn)在我們的參觀進(jìn)入了尾聲。有什么問題嗎？

☉If you have any further questions or want to know more, simply send us a note through the Customer Relations or call us.

如果您還有別的什么問題或想了解更多，您可以通過客戶公關(guān)部留言給我們或者打電話給我們。

總結(jié)

客戶如果不是為了眼見為實(shí)、知根知底，一般不會不遠(yuǎn)萬里前來考察一個工廠。為了讓客戶不虛此行，在參觀過程中你可以把公司的服務(wù)意識、質(zhì)量信心、負(fù)責(zé)態(tài)度貫穿其中。這樣客人在下訂單的時候才不會有太多的顧慮和擔(dān)憂。

Words　單詞表

craftsmanship工藝

dedicated專用的；杰出的

enjoy欣賞；享受

export出口

motto座右銘，格言

overall全部的，全面的

precision精密

presentation介紹

production生產(chǎn)

spend花（時間）

team組，隊

territory地區(qū)，區(qū)域

welcome歡迎

Phrases　短語表

（any thing）you might have您有任何（事/come together走到一起，集合需求）

wrap up完工，結(jié)束

draw attention to……對……表示注意

factory site廠址

feel free無需拘束，不用客氣

finished product成品

initial design初步設(shè)計；原設(shè)計

let me be the first to welcome you首先請允許我對您表示歡迎

make up化妝；補(bǔ)償

production process生產(chǎn)程序

quality assurance質(zhì)量保證

quality control質(zhì)量監(jiān)控

question and answer問答

raw materials原材料

safety first安全第一

the（name of organization）family（某機(jī)構(gòu)）的大家庭

be in business從事貿(mào)易；做生意

實(shí)景對話1

A：Welcome to our factory site. It's a pleasure to have you visit this morning.

Let me be the first to welcome you to Ningbo Toy Manufacturing. Wehope you enjoy your tour today.Since it's your first time to visit our factory, I want to be sure to answer any questions you might have.Also, Please feel free to ask questions at any time during our presentation.

B：I have a question. How long will the tour last?

A：We'll spend about 5 minutes in orientation，20 minutes on the factory floor, and about 5 to 10 minutes wrapping up with question and answer at the end. Overall, the tour should last no more than half an hour.During our tour, you will see the precision craftsmanship coming together at every step in production.We'll be able to see each step in the production process, from initial design to finished product.You'll also meet the dedicated team that makes up the Ningbo Toy Manufacturing family.

B：How long has Ningbo Toy Manufacturing been in business?

A：Ningbo Toy Manufacturing has been in the toy business for over 30 years.

We export our products to over 60 nations and territories.

A：歡迎您來到我們廠。今早您能大駕光臨讓我們倍感榮幸。首先請允許我對您光臨寧波玩具制造表示熱烈歡迎。希望您考察愉快。由于這是您第一次訪問我們工廠，我很愿意解答您的問題。當(dāng)然，在我們介紹期間，您隨時可以提問題。

B：我有個問題，我們的考察將會持續(xù)多長時間？

A：我們將花5分鐘做介紹，20分鐘參觀工廠車間，最后還有5至10分鐘的問答。整個參觀加起來不會超過半小時。在參觀的過程中，您將看到每一個生產(chǎn)環(huán)節(jié)的精湛工藝。我們將看到從最初設(shè)計到成品的每一步生產(chǎn)過程。您也將見到組成寧波玩具制造大家庭的精英團(tuán)隊。

B：寧波玩具制造成立多久了？

A：寧波玩具制造從事玩具生意已經(jīng)30多年了。我們的產(chǎn)品出口到60多個國家和地區(qū)。

實(shí)景對話2

A：I'd like to draw your attention to this machine over here. This machine controls the temperature of the raw materials before they are poured into the metal molds. You can see, the machine is equipped with several internal temperature gauges.If you look carefully, you'll notice that the gauges are connected to our overhead computer system.We monitor the temperature within a tenth of a degree Celsius.

B：Is that really necessary?

A：For safety reasons and for quality assurance, we make sure the temperature is not too hot. You see, in our factory, safety first is our motto.

B：You said the temperature monitoring is also for quality assurance?

A：Yes, it is. Our quality control processing has been awarded national recognition for three years consecutively. Let me introduce Mary Lin, one of our quality control managers.Mary, can you share with our visitors more about what we do to make sure the quality of our products is second to none?

C：Certainly！

A：請您注意看這邊的這臺設(shè)備。這臺設(shè)備控制著原材料在澆灌到金屬模具之前的溫度。您可以看到這個機(jī)器配備好幾個內(nèi)置溫度計。如果您仔細(xì)看，您會發(fā)現(xiàn)溫度計是和我們頭頂?shù)碾娔X系統(tǒng)相連的。我們將溫度控制在十分之一攝氏度以內(nèi)。

B：有必要嗎？

A：出于安全和質(zhì)量的考慮，我們要確保溫度不能太高。您看到了，在我們工廠，“安全第一”是我們的座右銘。

B：您剛說到的溫控也是出于質(zhì)量保證的考慮嗎？

A：是的。我們的質(zhì)量控制技術(shù)已經(jīng)連續(xù)三年獲得了國家的認(rèn)證。我給您介紹一下我們的質(zhì)量控制主管之一瑪麗·林?，旣悾隳芊窠o我們的客人介紹一下我們在確保質(zhì)量方面所做的工作？

C：好的。