計劃書就是為了使對方接受、采用或?qū)嵤┒岢龅挠媱澔蚍桨?。它可以是一份推薦或建議,計劃書可以包含以下一些內(nèi)容:
1.你收集到的有關(guān)消費者、商機,以及競爭情報等方面的內(nèi)容。
2.你的計劃的主要組成部分、特點以及相應(yīng)的效益。
3.取得成功的戰(zhàn)略。
4.所有能讓消費者選擇你的策劃方案的鑒別方法。
5.你在計劃書中所要強調(diào)的要點。
6.你想對消費者提出的建議。
7.行動的號召,或你希望消費者在看完你的計劃之后會做的事情。
1.How would you like to cut your printing costs by more than 40 percenteach month?您希望每個月的印刷成本至少減少40%嗎?
2.Give us a few minutes of your time and we'll show you how.請允許我們占用您幾分鐘的時間,我們會給您展示如何實施。
3.The keys to success in our business are……我們的業(yè)務(wù)取得成功的關(guān)鍵在于……
4.Our marketing strategy is a simple one:satisfied clients are our best tool.
我們的營銷策略很簡單:顧客的滿意是我們最好的營銷工具。
5.Excellence in fulfilling the promise—completely confidential, reliable, trustworthy expertise and information.卓越地履行承諾——完全保密、可靠、值得信賴的專業(yè)知識和信息。
6.The attached proposal outlines the details of what we'll do and howsuccessful we've been at doing this for other businesses.附上的計劃書列出了我們要做到的所有事項,以及以前我們?yōu)槠渌咀鲞@項工作時取得的成績。
7.In fact, we guarantee you'll save no less than 10 percent per year as aresult of our efforts.事實上,我們保證我們的努力能每年為您節(jié)省10%以上的費用。
8.Please review the list of companies that use our service.請您查閱這份公司名單,他們都在使用我們公司的服務(wù)。
9.During our 20 years in the collection business, we have refined asuccessful system that produces exceptional results.從事代收業(yè)務(wù)20年間,我們總結(jié)出了一套很成功的體系,該體系在實際運用中卓有成效。
10.I'll call after you've had a chance to review our proposal.在您抽空審閱了我們的計劃書之后,我會給您打電話。
Subject:Reduced printing costs proposal
Dear Mr. Song,
How would you like to cut your printing costs by more than 40 percent each month?Give us a few minutes of your time and we'll show you how.
We'll review every facet of your current system and analyse its strengths and weaknesses. We'll look at a comparison of costs for other businesses of your size and provide a comprehensive report of short and long-term actions that will generate substantial savings for your company.
The attached proposal outlines the details of what we'll do and how successful we've been at doing this for other businesses. In fact, we guarantee you'll save no less than 10 percent per year as a result of our efforts.
I'll call after you've had a chance to review our proposal.
Yours sincerely,
David Wu
親愛的宋先生:
您希望每個月節(jié)省40%的印刷成本嗎?請允許我們占用您幾分鐘的時間來告訴你實施方案。
我們會檢查您當前的系統(tǒng),分析該系統(tǒng)的優(yōu)缺點。我們將會比照與貴公司同等規(guī)模的其他公司的成本情況,為您提供一個包含了長期和短期運作方式的全面的報告,它將會為您的公司節(jié)省下可觀的費用。
附上的計劃書列出了我們要做到的所有事項,以及以前我們?yōu)槠渌咀鲞@項工作時所取得的成績。事實上,我們保證我們的努力能每年為您節(jié)省10%以上的費用。
請您賞光審閱一下我們的計劃書,我隨后會給您打電話。
此致
敬禮!
大衛(wèi)·吳