華爾街的賺錢經(jīng) 第51期:星巴克 從咖啡店到咖啡帝國(guó)(5)

At a time when other companies were trimming benefits as a cost-cutting measure, Schultz, who grew up in a family without any medical coverage, believed that his approach is critical to building a better workforce.

當(dāng)其他公司把削減福利待遇當(dāng)作是降低成本的重要途徑時(shí)，在一個(gè)沒有享受到任何醫(yī)療保障的家庭里長(zhǎng)大的舒爾茨卻認(rèn)為，他的這一做法對(duì)于打造一支更好的員工團(tuán)隊(duì)十分重要。

"Service is a lost art in America, "he told the New York Times. "I think people want to do a good job, but if they are treated poorly they get beaten down... it's not viewed as a professional job in America to work behind a counter.

他對(duì)《紐約時(shí)報(bào)》的記者說在美國(guó)，服務(wù)已經(jīng)成為了一門消失的藝術(shù)。我認(rèn)為人們都想把工作做好。可是如果他們沒有很好的待遇，那么他們就會(huì)表現(xiàn)得無精打采……在美國(guó)，人們從不把做收銀員看成是一份職業(yè)，可我不這么認(rèn)為。

I don't believe that. We want to provide our people with dignity and self-esteem, and we can't do that with lip service." Schultz credits the benefits policy as the key to the company's growth because it gave Starbucks a more dedicated. workforce an extremely high level of customer service. The chain also achieved a dramatically lower turnover rate-half the rate of the average fast food business. This creates a financial payoff for Starbucks, since each new employee costs the company $3, 000 in recruiting and training costs and productivity losses-the equivalent of two years of premium payment.

我們希望給予自己的員工以尊嚴(yán)和自尊，而且在這一點(diǎn)上我們決不能給員工開‘口頭支票’”。舒爾茨把福利政策看作是公司成長(zhǎng)的關(guān)鍵，因?yàn)榍∏∈沁@個(gè)政策為星巴克帶來了更富有奉獻(xiàn)精神的員工和極高的顧客服務(wù)水平。星巴克的員工流失率極低，僅為整個(gè)快餐行業(yè)水平的一半。這為星巴克節(jié)約了成本，因?yàn)楣疽诿恳晃恍聠T工身上投入 3，000美元用來招聘、培訓(xùn)以及彌補(bǔ)由于生產(chǎn)力缺失而造成的損失，而這個(gè)數(shù)日大約是一個(gè)員工兩年的加班費(fèi)。

注釋：

1. dedicated adj. 專用的;專注的;獻(xiàn)身的 v. 以…奉獻(xiàn);把…用于

例句：Analysts say one of its most popular products is a search service dedicated to music.

分析師稱專用的音樂搜索服務(wù)是百度最受歡迎的產(chǎn)品之一。

2.dramatically adv. 戲劇地;顯著地

例句：Since the reform and opening-up, the public standards of living have been dramatically improved.

自從改革開放以來，人們的生活水平已經(jīng)大大改善。

3. financial adj. 財(cái)政的;財(cái)務(wù)的;金融的;有錢的

例句：It's not just a question of financial resources.

這不僅是個(gè)金融資源的問題。