With technology leased from the German company Tronical, Gibson has modified its classic Les Paul design to create a guitar that adjusts itself to one of six preset tunings. This is no instrument for beginners. Retailing for between $2,200 and $2,500, the Robot Guitar is courting serious hobbyists and professionals who demand precision tuning, or frequently switch between different tunings and don't want the hassle of lugging multiple instruments around. “It's a cool idea. Nobody likes tuning,” concedes Dinosaur Jr. frontman J. Mascis. “But I have to wait for the drummer to rest anyway between songs.” Another company, called TransPerformance, sells a similar tuning device that it will install in your nonrobotic guitar for you. But Gibson's is the first out-of-the-box self-tuning ax.
It sounds like a minor development in guitar technology, even rather gimmicky. But for an instrument that has barely evolved since the 1950s, the Robot Guitar is nothing short of magic: simply pull out the “master control knob” and strum the guitar. The knob lights up as a computer embedded in the back of the guitar measures each string's pitch. The tuning pegs turn by themselves, making a robotic whirring sound that enhances the wow. The control knob's lights flash blue when your instrument is locked into the tuning you select. If you're so inclined you can override the device and tune manually. But why would you? It takes all of 10 seconds for the Robot Guitar to do its thing—and blow your mind as it hasn't been blown since the first time you heard “Eruption”.
In an industry that has been flat to sagging, the Robot Guitar could provide a welcome boost to retailers. After 10 years of brisk growth, guitar sales headed south in 2006, according to the April 2007 Music Trades Magazine industry census. Low-end beginner acoustic guitar sales dropped 24.4 percent last year; electric guitars fell 19.1 percent. Certainly there is a dearth of righteous shredding on today's Top 40 radio. And the wildly popular videogame Guitar Hero allows even the most tone-deaf nonmusician to simulate the experience of rocking out. Professional musicians account for 15 percent of instrument purchases in the country, according to George Van Horn, a senior analyst at IBISWorld. “Gibson is obviously aiming high, but it's worth chasing” the pros, he says.
Judging by all the buzz the Robot Guitar has generated, Gibson won't have a hard time chasing down anyone. “You don't see this kind of excitement often,” says Norman Hajjar, the chief marketing officer at Guitar Center, which has stocked 1,000 of the 4,000 Robot Guitars hitting the market nationwide Dec. 7. “They're quite a draw. We let people touch and play with the guitars—they're putting them through their paces. It really charms people.” As of Thursday morning, Guitar Center had already taken deposits on roughly a third of the 1,000 Robot Guitars they have in stock.
The very fact that Guitar Hero and now Rock Band are power-chording their way off store shelves this holiday season proves that the dream is alive. The reason that the odious song Rock Star is currently ubiquitous has nothing to do with quality songwriting. Truth is, we all want to be rock stars; the videogames and Nickelback's opus get us all a little closer to living the fantasy. But with the Robot Guitar, it's the musicians themselves who have gotten a long overdue leg up.
1. By saying “But I have to wait for the drummer to rest anyway between songs” (Paragraph 1), J. Mascis means _____.
[A] that he can use this kind of device only when the drummer stops
[B] that he has no necessity or urgency to use the self-tuning guitar
[C] that he can make use of the self-tuning guitar for precision tuning when the drummer takes a break
[D] that he has to wait for the drummer to follow him if he uses the self-tuning guitar
2. The word “override” (Line 6, Paragraph 2) most probably means _____.
[A] shift
[B] close
[C] set aside
[D] disregard
3. Which one of the following statements is NOT true of guitar sales?
[A] Guitar sales have been going up slowly in the past decade.
[B] Guitar sales has witnessed its switch to loss of margin in 2006.
[C] The fall of guitar sales is due to the drop of purchase by professional musicians.
[D] Guitar sales are pinched by the development of the music games.
4. Which one of the following statements is TRUE of George Van Horn's opinions on the gimmicky?
[A] He thinks although Gibson's plan is worth trying, it should lower its expectation.
[B] He thinks Gibson's target group is too narrow and it should expand to larger clients.
[C] He thinks Gibson's idea has its value and future though he thinks too highly of his invention.
[D] He thinks Gibson has made right choice in choosing future customers.
5. From the last paragraph, it can be inferred that _____.
[A] guitar videogames will be a threat to the Robot Guitar
[B] the Robot Guitar can not be mentioned in the same breath with Guitar Hero and Rock Band
[C] Guitar Hero and Rock Band triumphs over the Robot Guitar
[D] Rock Star will be defeated by the Robot Guitar
1. By saying “But I have to wait for the drummer to rest anyway between songs” (Paragraph 1), J. Mascis means _____.
[A] that he can use this kind of device only when the drummer stops
[B] that he has no necessity or urgency to use the self-tuning guitar
[C] that he can make use of the self-tuning guitar for precision tuning when the drummer takes a break
[D] that he has to wait for the drummer to follow him if he uses the self-tuning guitar
1. J. Mascis說(shuō)“但是我必須得等鼓手在兩首歌之間休息的時(shí)候才能調(diào)音”(第一段),他的意思是 _____。
[A] 他只有在鼓手停下來(lái)的時(shí)候才能使用這種裝置
[B] 他不必也不急于用這種自動(dòng)調(diào)音的吉他
[C] 他可以在鼓手休息的時(shí)候用自動(dòng)調(diào)音的吉他進(jìn)行精確的調(diào)音
[D] 如果他使用自動(dòng)調(diào)音的吉他,就必須得等鼓手跟上他
答案:B 難度系數(shù):☆☆☆
分析:推理題。根據(jù)第一段:“It's a cool idea. Nobody likes tuning,” concedes Dinosaur Jr. frontman J. Mascis. “But I have to wait for the drummer to rest anyway between songs.” J. Mascis這樣說(shuō)的意思是,反正鼓手也要在兩首歌之間休息,那他完全可以自己調(diào)音,而不必使用這種吉他。因此,答案為B。
2. The word “override” (Line 6, Paragraph 2) most probably means _____.
[A] shift
[B] close
[C] set aside
[D] disregard
2. override這個(gè)詞(第二段第六行)最有可能的意思是 _____。
[A] 改變
[B] 關(guān)掉
[C] 放在一邊
[D] 不理,忽略
答案:D 難度系數(shù):☆
分析:猜詞題。根據(jù)上下文:If you're so inclined you can override the device and tune manually. 即如果你自己愿意,也可以忽略這個(gè)裝置,自己手動(dòng)調(diào)節(jié)。選項(xiàng)中只有D有這個(gè)意思,因此,正確答案為D。
3. Which one of the following statements is NOT true of guitar sales?
[A] Guitar sales have been going up slowly in the past decade.
[B] Guitar sales has witnessed its switch to loss of margin in 2006.
[C] The fall of guitar sales is due to the drop of purchase by professional musicians.
[D] Guitar sales are pinched by the development of the music games.
3. 關(guān)于吉他銷售,下列陳述中哪個(gè)是錯(cuò)誤的?
[A] 吉他銷售在過(guò)去的10年中一直在緩慢地上升。
[B] 吉他銷售在2006年開始下滑。
[C] 吉他銷售的下降是因?yàn)閷I(yè)音樂(lè)人購(gòu)買的減少。
[D] 吉他銷售受到音樂(lè)游戲發(fā)展的沖擊。
答案:A 難度系數(shù):☆☆☆
分析:細(xì)節(jié)題。根據(jù)第三段:After 10 years of brisk growth, guitar sales headed south in 2006, according to the April 2007 Music Trades Magazine industry census. 這里提到的10 years指的是2006年之前的10年,而這篇文章中提到了2006年和2007年這兩個(gè)年代,因此可以推測(cè),文章最早也是在2007年寫的。因此,選項(xiàng)A中所謂的the past decade就包括了2006年,內(nèi)含和文章所指的“10年”不盡相同,可見,該選項(xiàng)是錯(cuò)誤的,因此,答案為選項(xiàng)A。選項(xiàng)B談到吉他銷售在2006年開始下降,因此,該選項(xiàng)是正確表述。選項(xiàng)C和D都能夠比較容易地在文章中定位。
4. Which one of the following statements is TRUE of George Van Horn's opinions on the gimmicky?
[A] He thinks although Gibson's plan is worth trying, it should lower its expectation.
[B] He thinks Gibson's target group is too narrow and it should expand to larger clients.
[C] He thinks Gibson's idea has its value and future though he thinks too highly of his invention.
[D] He thinks Gibson has made right choice in choosing future customers.
4. 關(guān)于George Van Horn對(duì)于該發(fā)明的觀點(diǎn),下列哪個(gè)陳述是正確的?
[A] 他認(rèn)為Gibson的計(jì)劃值得嘗試,但是應(yīng)該降低預(yù)期。
[B] 他認(rèn)為Gibson的目標(biāo)群體太窄,應(yīng)該擴(kuò)大客戶群。
[C] 他認(rèn)為Gibson的主意自有其價(jià)值和未來(lái),雖然他對(duì)于自己的發(fā)明過(guò)于樂(lè)觀。
[D] 他認(rèn)為Gibson在選擇未來(lái)的顧客上做出了正確的選擇。
答案:C 難度系數(shù):☆☆☆☆
分析:細(xì)節(jié)題。根據(jù)第三段:Professional musicians account for 15 percent of instrument purchases in the country, according to George Van Horn, a senior analyst at IBISWorld. “Gibson is obviously aiming high, but it's worth chasing” the pros, he says. 可見,他認(rèn)為Gibson意在高端,但值得去追求,因此,選項(xiàng)C符合這個(gè)意思。
5. From the last paragraph, it can be inferred that _____.
[A] guitar videogames will be a threat to the Robot Guitar
[B] the Robot Guitar can not be mentioned in the same breath with Guitar Hero and Rock Band
[C] Guitar Hero and Rock Band triumph over the Robot Guitar
[D] Rock Star will be defeated by the Robot Guitar
5. 從最后一段可以推導(dǎo)出 _____。
[A] 吉他視頻游戲會(huì)是自動(dòng)吉他的一個(gè)威脅
[B] 自動(dòng)吉他不能和《吉他英雄》和《搖滾樂(lè)隊(duì)》相提并論
[C] 《吉他英雄》和《搖滾樂(lè)隊(duì)》勝過(guò)了自動(dòng)吉他
[D] 《搖滾明星》將會(huì)被自動(dòng)吉他擊敗
答案:B 難度系數(shù):☆☆☆
分析:推理題。根據(jù)最后一段:The very fact that Guitar Hero and now Rock Band are power-chording their way off store shelves this holiday season proves that the dream is alive... But with the Robot Guitar, it's the musicians themselves who have gotten a long overdue leg up. 即視頻游戲是給普通人玩的,讓我們與夢(mèng)想接近了一點(diǎn);但是自動(dòng)吉他是專業(yè)音樂(lè)人自己的選擇,不能相提并論。因此,答案為B。
Gibson利用從德國(guó)公司Tronical租借來(lái)的技術(shù)改造了古典Les Paul的設(shè)計(jì),從而創(chuàng)造出一把可以自動(dòng)調(diào)節(jié)音調(diào)的吉他,能在已有的六個(gè)音調(diào)中任意設(shè)置。這可不是給那些初學(xué)者用的吉他。自動(dòng)吉他的售價(jià)為2,200美元至2,500美元,其對(duì)象為真正的吉他愛好者或者專業(yè)人士,他們往往對(duì)音準(zhǔn)有比較高的要求,或是那些要不停地在各個(gè)諧音間變換的人,他們不希望把那么多的工具拖來(lái)拖去。“這個(gè)主意太妙了,沒(méi)有人喜歡調(diào)音,”恐龍樂(lè)隊(duì)的主唱J. Mascis肯定了這一點(diǎn),“但是我必須得等鼓手在兩首歌之間休息的時(shí)候才能調(diào)音。”另外一個(gè)名為TransPerformance的樂(lè)隊(duì)也在出售一種類似的調(diào)音器,可以安裝在非自動(dòng)吉他上。但是Gibson發(fā)明的是第一個(gè)盒外自動(dòng)調(diào)音的吉他。
這聽起來(lái)好像是吉他技術(shù)的一個(gè)小小的進(jìn)展,甚至可以說(shuō)是個(gè)小發(fā)明。但是對(duì)于這種從上世紀(jì)50年代起就再?zèng)]有改進(jìn)過(guò)的樂(lè)器來(lái)說(shuō),自動(dòng)吉他絕對(duì)是個(gè)奇跡:只要把“主控制旋鈕”拽出,就可以彈吉他了。這個(gè)按鈕是發(fā)光的,好像是嵌在吉他背后的計(jì)算機(jī)一樣,可以調(diào)節(jié)每根弦的音。調(diào)音栓會(huì)自己轉(zhuǎn)動(dòng),發(fā)出自動(dòng)運(yùn)行的聲音,從而加強(qiáng)了顫音。如果吉他被鎖定在選定的諧音上,控制按鈕就會(huì)閃爍藍(lán)光。如果你愿意,也可以不理會(huì)這個(gè)裝置而手動(dòng)調(diào)節(jié)。但是為什么不用呢?只需要10秒鐘自動(dòng)吉他就設(shè)置好了,你第一次聽到了“爆發(fā)”時(shí),會(huì)受到前所未有的震動(dòng)。
對(duì)于這么一個(gè)瀕臨衰敗的產(chǎn)業(yè),自動(dòng)吉他能讓銷售商為之一振。根據(jù)2007年4月的《音樂(lè)貿(mào)易雜志》進(jìn)行的行業(yè)調(diào)查,在經(jīng)歷了10年的快速發(fā)展后,吉他銷售于2006年開始一路滑坡。面向低端初學(xué)者的聲學(xué)吉他的銷售去年下滑了24.4%,電子吉他的銷售則下滑了19.1%。當(dāng)然,當(dāng)今排名前40位的電臺(tái)缺乏優(yōu)秀的吉他音樂(lè),而廣為流行的視頻游戲《吉他英雄》可以讓最五音不全的人模擬彈奏搖滾樂(lè)。IBIS世界的資深分析師George Van Horn說(shuō),專業(yè)音樂(lè)人占本國(guó)樂(lè)器購(gòu)買者的15%。“Gibson意在高端,但值得去爭(zhēng)取”更多的支持者,他談到。
從自動(dòng)吉他引發(fā)的廣泛影響來(lái)看,Gibson要找到支持者不是件困難的事。“不會(huì)經(jīng)常看到這種令人興奮的事情。”吉他中心市場(chǎng)部負(fù)責(zé)人Norman Hajjar說(shuō)道。他已經(jīng)囤積了4,000把自動(dòng)吉他中的1,000把,計(jì)劃于12月7日將其推向全國(guó)市場(chǎng)。“這確實(shí)挺吸引人的,我們讓人們觸摸并彈奏吉他,他們都和節(jié)拍融在一起了。這真的很吸引人。”自從周四早上開始,吉他中心庫(kù)存的1,000把吉他中已有1/3獲得定金了。
而《吉他英雄》和現(xiàn)在的《搖滾樂(lè)隊(duì)》有望在這個(gè)假期在商店貨架上與這種新吉他爭(zhēng)得一席之地,這說(shuō)明這種夢(mèng)想是實(shí)實(shí)在在的?,F(xiàn)今難聽的《搖滾之星》隨處可見的原因與有品質(zhì)的作曲不能扯上關(guān)系。實(shí)際上,我們都希望成為搖滾明星,視頻游戲和Nickelback的作品把我們與幻想拉近了一點(diǎn)。而自動(dòng)吉他的發(fā)明是音樂(lè)人開始追趕自己長(zhǎng)期以來(lái)落下的距離。