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達(dá)美樂(lè)披薩宣布在意大利大規(guī)模擴(kuò)張,但意大利人并不高興

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2020年01月15日

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Domino’s Pizza announces massive expansion in Italy — and Italians are not happy

達(dá)美樂(lè)披薩宣布在意大利大規(guī)模擴(kuò)張,但意大利人并不高興

Domino’s Pizza is reportedly planning a major expansion in Italy, with intentions to open 880 locations in the European nation by 2030. Some social media commenters, however, are skeptical of the chain’s rapid growth in the “home of real pizza.”

據(jù)報(bào)道,達(dá)美樂(lè)披薩計(jì)劃在意大利大舉擴(kuò)張,計(jì)劃到2030年在這個(gè)歐洲國(guó)家開(kāi)設(shè)880家分店。然而,一些社交媒體評(píng)論者對(duì)這家連鎖店在“真正的披薩之家”的快速增長(zhǎng)表示懷疑。

Last week, Alessandro Lazzaroni, CEO of Domino’s in Italy, revealed that that pizza chain plans to open at least 880 new restaurants throughout northern and central Italy over the next decade, The Local reports, with the southernmost new location being near Rome.

據(jù)意大利當(dāng)?shù)孛襟w報(bào)道,達(dá)美樂(lè)披薩(Domino 's)意大利分公司首席執(zhí)行官亞歷山德羅•拉扎羅尼(Alessandro Lazzaroni)上周透露,這家披薩連鎖店計(jì)劃在未來(lái)十年在意大利北部和中部地區(qū)新開(kāi)至少880家餐廳,最南端的新店位于羅馬附近。

達(dá)美樂(lè)披薩宣布在意大利大規(guī)模擴(kuò)張,但意大利人并不高興

Domino’s current plans for the Italian expansion have been allegedly mapped around proximity to their dough-producing factory in Buccinasco, near Milan and also inspired by the sentiments that the southern region would be a “more difficult market” to tap into.

據(jù)稱,達(dá)美樂(lè)披薩目前的意大利擴(kuò)張計(jì)劃,是在鄰近米蘭附近的布奇納斯科(Buccinasco)的面團(tuán)生產(chǎn)廠附近制定的,同時(shí)也受到了南部地區(qū)將成為一個(gè)“更難以進(jìn)入的市場(chǎng)”這種情緒的鼓舞。

Domino’s first new location in the country is slated to open in Milan this year, per the Local. The eatery’s latest outposts are poised to join the chain’s 28 other shops in Italy, among Domino’s 16,000 locations in 85 other nations.

據(jù)《the Local》報(bào)道,達(dá)美樂(lè)在意大利的第一家新店將于今年在米蘭開(kāi)業(yè)。達(dá)美樂(lè)在其他85個(gè)國(guó)家有16000家分店,這家新開(kāi)的分店將加入達(dá)美樂(lè)在意大利的其他28家分店。

Much like the fanfare – and fallout – surrounding the opening of the first Italian Starbucks in 2018, some Twitter users are quite skeptical of the pizza chain’s plan.

就像2018年意大利第一家星巴克開(kāi)張時(shí)一樣,一些推特用戶對(duì)這家披薩連鎖店的計(jì)劃表示懷疑。

Another commenter grumbled the news “truly marked the end of civilization” while another joked that all of the pizza chain’s Italian shops would surely be closed by 2021.

另一位評(píng)論者抱怨道,這條消息“真的標(biāo)志著文明的終結(jié)”,還有人開(kāi)玩笑說(shuō),這家披薩連鎖店的所有意大利店肯定會(huì)在2021年之前關(guān)閉。

When reached for comment on Monday, a spokesperson for Domino’s Pizza shared the following statement:

周一,達(dá)美樂(lè)披薩的發(fā)言人發(fā)表了以下聲明:

“Domino’s is loved in countries all around the world, from Japan to Italy to Brazil and we’re proud of the growth potential that our master franchisee in Italy is anticipating,” the representative told Fox News.

“從日本到意大利再到巴西,達(dá)美樂(lè)在世界各國(guó)都很受歡迎,我們?yōu)槲覀冊(cè)谝獯罄闹魈卦S經(jīng)營(yíng)商所期待的增長(zhǎng)潛力感到自豪。”


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