絲芙蘭緊急下架了一批產(chǎn)品

Herbivore’s moldy face-cream recall at Sephora underscores an ugly issue for natural beauty.

Herbivore在絲芙蘭召回發(fā)霉的面霜凸顯了天然護(hù)膚品的一大丑事。

The juggernaut that is the natural beauty industry is beginning to show its cracks.

純天然美容業(yè)的巨頭開始顯露出其裂痕。

Earlier this week, a recall was issued for Herbivore Botanicals at Sephora due to mold contamination. Health Canada, the department responsible for Canadians’ national public health, issued a warning for consumers to immediately stop using Herbivore Botanicals’ Pink Cloud Moisture Cream ($48).

本周早些時候，由于霉菌污染，絲芙蘭Herbivore Botanicals被召回。負(fù)責(zé)加拿大全國公共衛(wèi)生的加拿大衛(wèi)生部向消費者發(fā)出警告，要求他們立即停止使用Herbivore Botanicals的粉色云保濕霜(售價48美元)。

The best-selling natural skincare brand prides itself on shunning chemicals and synthetic preservatives.

這個最暢銷的天然護(hù)膚品品牌以不使用化學(xué)藥品和合成防腐劑為傲。

But according to consumers who recently bought the cult-favorite cream, Herbivore has a history of failing to ensure the quality of its inventory.

但據(jù)最近購買了這款深受喜愛的面霜的消費者說，Herbivore曾有過產(chǎn)品質(zhì)量不過關(guān)的歷史。

By nixing traditional preservatives, a number of products have reportedly gone bad often as soon as opened.

據(jù)報道，由于拒絕使用傳統(tǒng)防腐劑，很多產(chǎn)品一打開就變質(zhì)了。

On Reddit, shoppers quickly shared their disappointment with the buzzy brand, noting products that are funky-smelling and clumpy, with the texture of yogurt.

在Reddit上，購物者迅速分享了他們對這個大熱品牌的失望，他們指出，該品牌的產(chǎn)品氣味難聞，質(zhì)地粗糙，像酸奶。

Sourcing fresh botanical ingredients can be expensive, and such ingredients can’t last as long as chemical-laden competitors. Synthetic ingredients can be made much faster and more cheaply than natural sourcing. The longer shelf life allows big-box retailers to buy in bulk without worrying about expiration dates.

采購新鮮的植物成分很昂貴，而且這些成分不可能像含有化學(xué)物質(zhì)的競爭產(chǎn)品那樣持久。合成原料比天然原料處理起來更快、更便宜。更長的貨架期使得大型零售商可以批量購買，而不用擔(dān)心保質(zhì)期。

“Natural” personal care and beauty products generated more than $1.5 billion in U.S. sales in 2017, according to Nielsen.

尼爾森的數(shù)據(jù)顯示，2017年，“天然”個人護(hù)理和美容產(chǎn)品在美國的銷售額超過15億美元。

And the trend isn’t slowing down. A new report from Grand View Research predicts that the global organic personal care industry will reach nearly $25 billion by 2025.

而且這一趨勢并沒有放緩。Grand View Research的一份新報告預(yù)測，到2025年，全球有機(jī)個人護(hù)理產(chǎn)業(yè)將達(dá)到近250億美元。

Brands with a natural and/or botanically derived clinical orientation now represent the largest combined share of prestige skincare sales. In 2017, they accounted for all gains in the category.

以天然和/或植物性臨床為導(dǎo)向的品牌目前在高檔護(hù)膚品銷售中所占的份額最大。2017年，該領(lǐng)域所有的擴(kuò)充都來自它們。