最初不被看好卻大獲成功的創(chuàng)意

"In April 2011 Evan Spiegel stood up in a Stanford product design class to present an idea for his final project. It would be a mobile app, he explained, where friends could share photos that would disappear—forever—in a matter of seconds.

2011年4月，伊萬·斯皮格爾站在斯坦福大學(xué)產(chǎn)品設(shè)計(jì)班的講臺(tái)上為他的畢業(yè)設(shè)計(jì)展示了一個(gè)想法。他解釋說，這會(huì)是一個(gè)APP，朋友們可以在上面分享照片，但是這些照片將在幾秒之內(nèi)永久消失。

"Everyone said, 'That is a terrible idea,'" Spiegel remembers. "Not only is nobody going to use it, they said, but the only people who do, will use it for sexting." A venture capitalist sitting in on theclass said it could be interesting, if he made the photos permanent and partnered with BestBuy. Spiegel nearly gagged."

斯皮格爾記得，“每個(gè)人都說‘這是個(gè)糟糕的點(diǎn)子’，他們說‘沒人會(huì)用這個(gè)，就算有，也是用來發(fā)色青短信’。”一個(gè)坐在教室里的風(fēng)險(xiǎn)投資人說這會(huì)很有意思，如果他能讓這些照片永久存在并且和百思買集團(tuán)合作。斯皮格爾幾乎要笑出來。(伊萬·斯皮格爾：Snapchat創(chuàng)始人)

Amazon - we'll sell books online, even though users are still scared to use credit cards on the web. Their shipping costs will eat up any money they save. They'll do it for the convenience, even though they have to wait a week for the book.

亞馬遜——我們要在線賣書，即使用戶們還很不放心在網(wǎng)絡(luò)上刷信用卡。運(yùn)費(fèi)會(huì)耗掉他們省下來的錢。他們會(huì)因?yàn)榉奖愣I賬的，就算他們要等一個(gè)星期書才到貨。

iOS - we are shipping a brand new operating system that doesn't run a single one of the millions of applications that have already been developed for Mac OS, Windows, or Linux. Apple has to approve all of the apps, and it won't have cut and paste to start with.

iOS——我們?cè)谕瞥鲆豢钊碌牟僮飨到y(tǒng)，它沒有運(yùn)營(yíng)任何一個(gè)已經(jīng)在Mac OS、Windows或Linux上已經(jīng)在使用的應(yīng)用軟件。蘋果要認(rèn)證所有的APP，而且它不需要從剪切和粘貼來開始。

Google - we are building the world's 20th search engine at a time when most of the others have been abandoned as being commoditized money losers. We'll strip out all of the ad-supported news and portal features so you won't be distracted from using the free search stuff.

谷歌——在大部分搜索引擎作為商品化虧損企業(yè)而被淘汰時(shí)，我們要建立世界上第20個(gè)搜索引擎。我們要剔除所有廣告支持消息和門戶功能，這樣你就不會(huì)在使用免費(fèi)搜索工具時(shí)覺得很煩躁了。

Firefox - we are going to build a better web browser, even though 90 percent of the world's computers already have a free one built in. It's based on a product that a single college student built.

火狐瀏覽器——即使世界上90%的電腦都有內(nèi)置的免費(fèi)瀏覽器，我們也打算造一個(gè)更好的。這個(gè)瀏覽器基于一個(gè)大學(xué)生創(chuàng)造的產(chǎn)品。