奢侈品牌Burberry焚燒價(jià)值數(shù)千萬(wàn)英磅的滯銷品

Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth GBP 28.6m pounds last year to protect its brand.

為了維護(hù)品牌形象，英國(guó)高檔時(shí)尚品牌Burberry去年共銷毀了價(jià)值2860萬(wàn)英鎊的未售出的衣服、配飾和香水。

It takes the total value of goods it has destroyed over the past five years to more than GBP 90m.

這意味著在過(guò)去五年內(nèi)，該品牌銷毀的商品總價(jià)值超過(guò)了9000萬(wàn)英鎊。

Fashion firms including Burberry destroy unwanted items to prevent them being stolen or sold cheaply.

包括Burberry在內(nèi)的時(shí)裝公司都通過(guò)銷毀不需要的產(chǎn)品，以防止其產(chǎn)品被盜或被廉價(jià)出售。

Burberry said that the energy generated from burning its products was captured, making it environmentally friendly.

Burberry方面表示，燃燒其產(chǎn)品所產(chǎn)生的能量會(huì)被回收，所以很環(huán)保。

"Burberry has careful processes in place to minimise the amount of excess stock we produce. On the occasions when disposal of products is necessary, we do so in a responsible manner and we continue to seek ways to reduce and revalue our waste," a spokesperson for the company said.

該公司的一名發(fā)言人稱：“Burberry采取了謹(jǐn)慎的流程，以盡量減少我們生產(chǎn)所帶來(lái)的多余庫(kù)存量。在需要處理產(chǎn)品的情況下，我們會(huì)以負(fù)責(zé)任的方式這樣做，我們會(huì)繼續(xù)尋找減少?gòu)U棄物和重估廢棄物的方法。”

The FTSE 100 company said last year was unusual as it had to destroy a large amount of perfume after signing a new deal with US firm Coty.

這家富時(shí)100指數(shù)公司表示，去年是不同尋常的一年，因?yàn)榕c美國(guó)公司科蒂簽訂新協(xié)議后，不得不銷毀大量香水。

As Coty would be making new stock, Burberry had to dispose of GBP 10m worth of old products -- largely perfume.

由于科蒂將開發(fā)新股，Burberry不得不處理價(jià)值1000萬(wàn)英鎊的舊產(chǎn)品--主要是香水。