迪士尼樂園的限量版商品已經(jīng)形成了一個(gè)黑市,而現(xiàn)在迪士尼要摧毀它。
For die-hard Disney fans, there’s no limit to theamount of money they’re willing to spend onanything mouse-related.
迪士尼的死忠粉們愿意在米老鼠周邊上投入的財(cái)力是上不封頂?shù)摹?/p>
Aside from shelling out hundreds of dollars to visitthe parks multiple times a year, people will buyanything, from park swag and collectibles to Smellitzer machines that literally pump thearoma of Disney theme parks into your home, to experience the Disney magic.
為了體驗(yàn)迪士尼的魔力,他們除了每年花大幾百美元去樂園玩,還會買一大堆東西,基本什么都買,除了園區(qū)紀(jì)念品和收藏品之外,甚至還有園區(qū)氣味的噴霧(讓你的家聞起來像迪士尼樂園)。
Now, however, Disney is starting to crack down on some of these mega-fans for flipping theirlimited-edition merch.
不過,現(xiàn)在,對于這些骨灰級粉絲中的一些,迪士尼要開始找麻煩了,因?yàn)樗麄兊官u了迪士尼的限量版商品。
According to the local newspaper the Orange County Register, the company has startedrevoking annual passes for park-goers, which can cost up to $1,149 per person, withoutwarning after finding that they had used their annual pass holder discounts (which range from10 to 20 percent off) to buy limited-edition merchandise in bulk at the parks and then sold itfor a marked-up price on eBay or Etsy.
根據(jù)當(dāng)?shù)氐膱?bào)紙《橘縣紀(jì)事報(bào)》的報(bào)道,現(xiàn)在一旦迪士尼發(fā)現(xiàn)有人來園區(qū)用年卡的折扣價(jià)(8折到9折不等)批發(fā)限量版商品并在eBay或Etsy上加價(jià)販賣,就會開始撤銷這些人的年卡,這可能會給這些人帶來每人1149美元的損失。
Traditionally, such items have been sold exclusively at the parks and for a limited period oftime; as a result, they tend to inspire massive consumer demand, particularly among theDisney fandom, with people waiting in line for hours for a crack at buying them.
此前,這些商品都是僅在園區(qū)內(nèi)銷售,而且是限時(shí)的;其結(jié)果就是,它們常常會讓消費(fèi)者的需求高漲,這在迪士尼影迷群中尤其明顯;有些人排隊(duì)幾小時(shí)就是為了一個(gè)買這些商品的機(jī)會。
This high demand for limited-edition Disney park merch has spawned a black market of suchitems on eBay and Etsy, with annual season pass holders buying items in bulk and then sellingthem online at a marked-up rate.
這種對限量版商品的高需求在eBay和Etsy上催生了一個(gè)此類商品的黑市,那些年卡持有人會在園區(qū)批發(fā)這些東西然后加價(jià)賣到網(wǎng)上。
Limited-edition Funko vinyl heads of secondary characters from the Disney attraction theEnchanted Tiki Room, for instance, which were released to commemorate the 55thanniversary of the attraction, are currently available for purchase on eBay for $79.99, orthree times the original price.
比如,迪士尼景點(diǎn)“魔幻音樂屋”為了慶祝55周年推出的商品,一個(gè)次要角色的限量版Funko黑膠腦袋,如今在eBay上賣到了79.99美元(約合人民幣550元),這基本是原價(jià)的3倍。