中國品牌百強(qiáng)價值五年增長80%

Brand value of Chinese firms, especially those from the technology, education and logistics sectors, have seen a sharp surge in the latest ranking released last Monday.

上周一發(fā)布的最新中國品牌榜單顯示，中國公司的品牌價值顯著增長，尤其是科技、教育和物流領(lǐng)域的公司。

The brand value of the top 100 Chinese brands this year achieved a record growth of 23% from $557.1 billion a year ago to $683.9 billion in 2018, representing the greatest annual growth since WPPand Kantar Millward Brown's Top 100 Most Valuable Chinese Brands ranking was first released in 2014.

2018年最具價值中國品牌100強(qiáng)總價值達(dá)到6839億美元，較一年前的5571億美元增長了23%，這是WPP與凱度華通明略自2014年推出《最具價值中國品牌100強(qiáng)》榜單以來的最高年度增長率。

Logistics brands entered the BrandZ China rankings for the first time as a category, with the largest SF Express coming in at No 11, reflecting the rise of e-commerce and the increase in package delivery volumes in the country.

物流公司首次進(jìn)入該中國品牌榜單當(dāng)中，其中最大的順豐速運(yùn)公司排名第11位，反映出電子商務(wù)的興起和中國快遞服務(wù)量的增加。

The BrandZ China Top 100 has grown by 80% over the past five years, outpacing the BrandZ Global Top 100's 27% growth.

過去五年，中國品牌100強(qiáng)的總品牌價值增長了80%，遠(yuǎn)超同期《BrandZ最具價值全球品牌100強(qiáng)》27%的增長率。

Technology giant Tencent has retained the coveted title of China's most valuable brand for thefourth consecutive year, achieving a brand value of $132.2 billion, a 25% year-on-yearincrease.

科技巨頭騰訊連續(xù)第四年蟬聯(lián)中國最具價值品牌，其品牌價值為1322億美元，同比增長25%。

"Tencent has benefitted greatly from the rapid development and massive opportunities of China's digitalization," said Seng Yee Lau, chairman of Tencent Advertising.

騰訊廣告主席劉勝義表示：“騰訊從中國數(shù)字化的快速發(fā)展和巨大機(jī)遇中受益匪淺。”

"Technology has become an integral part of our everyday lives. Now the final piece of the jigsaw is ready to be put into place and a completely digital China will emerge," Lau said.

劉勝義稱：“科技已經(jīng)成為我們?nèi)粘Ｉ钪胁豢煞指畹囊徊糠帧，F(xiàn)在，拼圖的最后一塊已經(jīng)準(zhǔn)備好了，一個完全數(shù)字化的中國將會出現(xiàn)。”