一家中國(guó)財(cái)團(tuán)將斥資6億美元收購(gòu)澳大利亞一家避孕套制造商,看好中國(guó)對(duì)避孕用具日益增長(zhǎng)的需求。在中國(guó),消費(fèi)者對(duì)性健康正變得愈發(fā)關(guān)心,正在向更高端的品牌升級(jí)。
Humanwell Healthcare, a Shanghai-listed pharmaceuticals company, and state-owned Citic Capital China Partners will buy the century-old condoms and sexual health business of Ansell, whose Jissbon brand sheaths are already a mainstay in Chinese convenience stores.
在上海上市的制藥公司人福醫(yī)藥(Humanwell Healthcare)和國(guó)有的中信資本中國(guó)基金(Citic Capital China Partners),將收購(gòu)安思爾(Ansell)旗下有百年歷史的避孕套和性保健企業(yè),其杰士邦(Jissbon)品牌避孕套已成為中國(guó)便利店的常見(jiàn)商品。
China’s condom market will almost triple in value to $5bn by 2024 from 2015, Transparency Market Research said in a report last year, as more liberal attitudes to sex among young people and awareness of sexually transmitted diseases through government campaigns outweigh the impact from the end of China’s one-child policy.
透明市場(chǎng)研究(Transparency Market Research)在去年一份報(bào)告里表示,隨著年輕人對(duì)性的態(tài)度更趨自由化、同時(shí)在政府宣傳下人們對(duì)性傳播疾病的認(rèn)識(shí)壓過(guò)了中國(guó)一胎化政策結(jié)束的影響,到2024年中國(guó)避孕套市場(chǎng)的規(guī)模相比2015年將增長(zhǎng)近兩倍。
“Volumes are not expanding but there is massive upgrading,” in search of higher quality and a superior feel, said Shaun Rein of China Market Research Group, a consultancy. “This is where the foreign brands definitely have the advantage. Consumers are moving up the value chain.”
咨詢公司中國(guó)市場(chǎng)研究集團(tuán)(China Market Research Group)的雷小山(Shaun Rein)表示,在消費(fèi)者尋找更高品質(zhì)和出色體驗(yàn)的過(guò)程中,“銷售量并未擴(kuò)大,但出現(xiàn)了大規(guī)模升級(jí)”。“這正是國(guó)外品牌有絕對(duì)優(yōu)勢(shì)的領(lǐng)域。消費(fèi)者正在向價(jià)值鏈高端移動(dòng)。”
Chinese tourists to Japan have been returning home with bundles of condoms and Japanese manufacturers have been ramping up exports to China in recent years following a series of safety scandals that have reduced trust in local brands such as Donless, Double Butterfly and Gobon.
近年來(lái),在一系列安全丑聞降低了人們對(duì)多樂(lè)士(Donless)、雙蝶(Double Butterfly)和高邦(Gobon)等本土品牌的信任后,中國(guó)赴日游客一直在將成捆的避孕套帶回國(guó),日本制造商也一直在加大對(duì)華出口。
Last year Shanghai police said they seized 3m locally made condoms manufactured from inferior and in some cases foul-smelling materials, following a 2013 bust of 5m fakes. Counterfeit Chinese condoms have been found as far afield as Ghana and Puerto Rico in recent years.
去年,上海警方表示,他們查獲了300萬(wàn)只在國(guó)內(nèi)生產(chǎn)的避孕套。這些避孕套用低劣的材料制成,有的材料帶有難聞氣味。此前,2013年還曾一次性查獲500萬(wàn)只假避孕套。最近幾年,中國(guó)的偽劣避孕套甚至在加納和波多黎各等遙遠(yuǎn)國(guó)度也被發(fā)現(xiàn)。
Jissbon is a mid-level brand in China, appealing to lower-income workers and students who are wary of local products, said Mr Rein. “It’s above the Chinese brands,” he added.
雷小山表示,杰士邦在中國(guó)屬于中檔品牌,對(duì)擔(dān)心國(guó)內(nèi)產(chǎn)品的較低收入工薪族和學(xué)生有吸引力。他還表示:“該品牌的形象要高于中國(guó)品牌。”
China’s young people are having sex earlier, state media reported last year, with the average age of the youngest generation’s first sexual experience occurring at 17.
官媒去年報(bào)道稱,中國(guó)年輕人的性愛(ài)年齡提前,最年輕一代的首次性體驗(yàn)平均發(fā)生在17歲。
Ansell’s main competitor in China is Reckitt Benckiser, which owns Durex, and has one of its largest factories in the Chinese city of Qingdao.
安思爾在中國(guó)的主要競(jìng)爭(zhēng)對(duì)手是旗下?lián)碛卸爬偎?Durex)的利潔時(shí)集團(tuán)(Reckitt Benckiser),后者在中國(guó)青島市建有其最大的工廠之一。
Ansell said on Thursday it would buy back up to 10 per cent of the company’s shares following the sale of the condom business and is seeking acquisition opportunities as it refocuses its business on its medical and industrials division.
安思爾周四表示,在出售避孕套企業(yè)后將回購(gòu)至多10%的公司股票,并在將業(yè)務(wù)重新聚焦于醫(yī)療和工業(yè)部門之際,尋找收購(gòu)機(jī)會(huì)。
Based on Wednesday’s closing share price, this implies a buy back worth US$265m. “Ansell will now turn its focus to the acceleration of the three business-to-business divisions while improving operating efficiencies further,” said Magnus Nicolin, the company’s chief executive.
根據(jù)周三安思爾股票收盤價(jià),這意味著回購(gòu)規(guī)模為2.65億美元。該公司首席執(zhí)行官馬格努斯•尼科林(Magnus Nicolin)表示:“目前,安思爾將把注意力轉(zhuǎn)向進(jìn)一步提高運(yùn)營(yíng)效率,同時(shí)加快三個(gè)B2B部門的發(fā)展。”
The transaction was concluded at a multiple of 16 times 2016 full-year earnings. It is subject to regulatory approval and is expected to be complete by the end of September 2017.
該交易的達(dá)成價(jià)格是2016年全年盈利的16倍。交易需得到監(jiān)管部門的批準(zhǔn),預(yù)計(jì)會(huì)在2017年9月底以前完成。