阿里巴巴嘗試無(wú)人機(jī)送貨

Alibaba is experimenting with a drone deliveryservice as the Chinese ecommerce group seeks everfaster ways to put its goods in eager consumers’hands.

阿里巴巴(Alibaba)正在測(cè)試無(wú)人機(jī)送貨服務(wù)，這家中國(guó)電子商務(wù)集團(tuán)尋求以更加快速的方式，將商品送到急切的消費(fèi)者手中。

The service — using propeller-driven drones in threemajor Chinese cities — appears more a publicitystunt than a serious business model, but raises thequestion of whether using drones for short-hoplogistics is viable on the mainland, where airspace is tightly controlled.

這項(xiàng)在中國(guó)三大城市測(cè)試的、使用螺旋槳驅(qū)動(dòng)無(wú)人機(jī)送貨的服務(wù)，似乎更像是一個(gè)宣傳噱頭，而不是一種正式的商業(yè)模式，但它提出了一個(gè)問(wèn)題：在中國(guó)大陸使用無(wú)人機(jī)進(jìn)行短途送貨是否可行?中國(guó)存在嚴(yán)格的航空管制。

 

 

Alibaba “aren’t hinting that drone-delivery service is ripe for commercialisation in [mainlandChina]”, the company said.

阿里巴巴表示，該公司并不是在暗示無(wú)人機(jī)送貨服務(wù)(在中國(guó)大陸)的商業(yè)化時(shí)機(jī)已經(jīng)成熟。

It said the quadcopter drones were deployed in a “one-off test”, to last three days, launched inareas of Beijing, Shanghai, and Guangzhou to whisk boxes of ginger tea to customers.

阿里巴巴稱(chēng)，將在北京、上海、廣州三地展開(kāi)為期三天的“一次性測(cè)試”，測(cè)試中將使用四軸飛行器把盒裝姜茶快遞給客戶(hù)。

The drones would not be flown right to customers’ doors, but to central logistics sites wherethe “last-mile” delivery will be handled by human couriers, said Alibaba, whose onlinemarketplaces account for about 75-80 per cent of the ecommerce in China.

該公司表示，這些無(wú)人機(jī)不會(huì)直接飛到客戶(hù)門(mén)前，而是會(huì)飛到物流站點(diǎn)，“最后一公里”的送貨將由快遞員負(fù)責(zé)。阿里巴巴的在線(xiàn)集市占據(jù)了中國(guó)電商市場(chǎng)約75%到80%的份額。

The drones were deployed by logistics company YTO Express, a partner of Alibaba.

阿里巴巴的合作伙伴、物流公司圓通速遞(YTO Express)執(zhí)行了這次無(wú)人機(jī)送貨服務(wù)。

Companies the world over have begun to experiment with unmanned aerial vehicles as part ofefforts to more easily and quickly reach more remote delivery addresses.

全球各地的企業(yè)已開(kāi)始測(cè)試無(wú)人機(jī)送貨，以求更快捷地將貨物送到較偏遠(yuǎn)的送貨地址。

But regulations in China are so onerous that few believe airspace will be freed up any time soonto widespread use of whirring and buzzing quadcopter drones.

但中國(guó)的法規(guī)非常繁瑣，以至于沒(méi)什么人相信其領(lǐng)空不久之后就能開(kāi)放給嗡嗡作響的四軸飛行器廣泛使用。

Last June, US video artist Trey Ratcliff was detained and had his GoPro camera-equippeddrone confiscated by police after he flew it over the Forbidden City in Beijing withoutpermission.

去年6月，美國(guó)影像藝術(shù)家特里•拉特克利夫(Trey Ratcliff)在未經(jīng)許可的情況下，操控裝有GoPro攝像頭的無(wú)人機(jī)從北京故宮上空飛過(guò)。拉特克利夫隨后被逮捕，無(wú)人機(jī)也被警方?jīng)]收。

“Deciding to fly a drone over China is kind of like Luke Skywalker deciding to ride hislandspeeder on the Death Star,” he wrote in a blog post about the incident. “Note to self:don’t mess with these guys.”

拉特克利夫在一篇博客中對(duì)此事描述道：“決定操控?zé)o人機(jī)飛過(guò)中國(guó)上空，有點(diǎn)像盧克•天行者(LukeSkywalker)決定在死星(Death Star)上駕駛他的陸上飛艇(landspeeder)。自我提醒：別碰這些家伙。”

In 2013, a Shanghai bakery scrapped plans to deliver cakes within 30 minutes, using dronecouriers, blaming airspace regulations.

2013年，上海一家面包店放棄了用無(wú)人機(jī)在30分鐘內(nèi)將糕點(diǎn)送到顧客手中的計(jì)劃，并將原因歸于航空管制。

Even in the relatively liberal US, Amazon has had to navigate regulatory issues as it tries toset up drone delivery services. The company, which has drone R&D testing centres inboth the US and the UK, said last year that it was creating Amazon Prime Air, which aims to usepilotless flying vehicles to deliver packages to millions of customers within half an hour of ordersbeing placed.

即使在管制相對(duì)寬松的美國(guó)，亞馬遜(Amazon)在嘗試建立無(wú)人機(jī)送貨服務(wù)時(shí)，也必須小心應(yīng)付監(jiān)管問(wèn)題。亞馬遜在美國(guó)和英國(guó)都有無(wú)人機(jī)測(cè)試中心。去年該公司表示，正在創(chuàng)建Amazon Prime Air服務(wù)，其目標(biāo)是利用無(wú)人飛行器將包裹送到數(shù)百萬(wàn)顧客手中，顧客下單后最多等半小時(shí)包裹即可送到。

However, founder Jeff Bezos has said the service could be delayed by red tape as US authoritieshave yet to approve proposals for commercial drone use. Tech commentators havedismissed the project as a marketing gimmick.

然而，亞馬遜創(chuàng)始人杰夫•貝索斯(Jeff Bezos)已表示，這項(xiàng)服務(wù)有可能因繁瑣的審批手續(xù)而延遲推出，因?yàn)槊绹?guó)監(jiān)管部門(mén)尚未批準(zhǔn)使用商業(yè)無(wú)人機(jī)的方案?？萍荚u(píng)論人士認(rèn)為該計(jì)劃是一個(gè)營(yíng)銷(xiāo)噱頭、不必理睬。

Racing against Amazon to get drones into regular commercial use, Google has opted for testruns in Australia, as aviation authorities have yet to allow any more than limited use in the US.

在讓無(wú)人機(jī)進(jìn)入正規(guī)商用方面，谷歌(Google)正與亞馬遜展開(kāi)競(jìng)賽。谷歌選擇在澳大利亞進(jìn)行測(cè)試，當(dāng)?shù)睾娇展芾聿块T(mén)對(duì)無(wú)人機(jī)使用的限制并不比美國(guó)寬松。