劉文勇GRE寫(xiě)作Argument題庫(kù) Day 18

Day 18 Over the past year, our late-night news program has devoted increased time tonational news and less time to weather and local news

The following is a memorandum from the business manager of a television station.

“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.”

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

五問(wèn)：

（1）“Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs”是結(jié)論，其余部分是事實(shí)，值得反駁嗎？

（2）大部分抱怨來(lái)自對(duì)天氣和本地新聞報(bào)道的關(guān)心，就意味著觀眾認(rèn)為這些節(jié)目時(shí)間太短了嗎？你能想想對(duì)一個(gè)節(jié)目的抱怨還有哪些方面嗎？例如：新聞的真實(shí)性、主持人的水平等。有人對(duì)節(jié)目調(diào)整表示支持嗎？喜歡節(jié)目調(diào)整的人是否有可能比抱怨的人更多呢？觀眾總數(shù)是否有可能增加了？

（3）本地商家取消廣告合同，一定是因?yàn)殡娨暪?jié)目的時(shí)間調(diào)整嗎？是否可能有其他的原因？你能羅列其中的一兩個(gè)嗎？例如：可能因?yàn)楣咀陨淼呢?cái)政出現(xiàn)了問(wèn)題，無(wú)力繼續(xù)投放廣告，或者因?yàn)楣驹谄渌麜r(shí)間段投放了廣告，無(wú)須在夜間時(shí)段繼續(xù)投放。有沒(méi)有新增的廣告客戶？節(jié)目時(shí)間調(diào)整有可能吸引了新的廣告客戶。

（4）一個(gè)方案是否可能同時(shí)達(dá)到兩個(gè)效果？是否可能起到“吸引更多的觀眾”與“減少或取消廣告合同”兩個(gè)相悖的作用？例如：廣告太多可能會(huì)導(dǎo)致觀眾減少。

（5）去年的情況一定和今年的情況一致嗎？和明年的情況也一致嗎？我們能否簡(jiǎn)單地進(jìn)行時(shí)間軸論證，認(rèn)為每一年的情況都會(huì)趨于一致，或者認(rèn)為某種趨勢(shì)將會(huì)延續(xù)呢？