瀟灑做演講——收尾有力 Concluding with Power

收尾有力　Concluding with Power

有效的收尾是一個(gè)集邏輯和情感（logical and emotional elements）于一體，巧妙調(diào)動(dòng)聽眾情緒的過程。如果想要一個(gè)令人振奮、印象深刻的結(jié)尾，可以嘗試如下步驟。

收尾信號(hào)

首先是收尾信號(hào)（stop sign）。收尾信號(hào)是提示聽眾接近尾聲的口頭暗示（verbal signal）。表達(dá)時(shí)語氣要堅(jiān)定，聽眾因?yàn)橹酪牭阶詈蟮年愒~，精神會(huì)為之一振（perk up）。

☉In conclusion……

總而言之……

☉In summary……

總之……

☉To sum things up……

最后總結(jié)……

總結(jié)中心思想

回顧（recap）你講話中的主要觀點(diǎn)。一句帶過，點(diǎn)到為止。

☉What we’ve talked about today is……

今天我們所討論的是……

☉So, we’ve discussed A, B and C.

因此，我們討論過了A、B和C。

☉I hope everyone now has a better understanding of A, B and C.

我希望每個(gè)人對于A、B和C都有了更深層次的理解。

激勵(lì)聽眾

明確地告訴聽眾，講演中的想法和主意實(shí)施起來并非易事（not too easy to implement），同時(shí)也要盡可能地鼓勵(lì)他們，甚至可以通過表決心來帶動(dòng)大家面對挑戰(zhàn)。此外，還要表現(xiàn)出樂觀情緒（optimism），堅(jiān)信未來的成功。最后的話語要提高聲調(diào)，感染聽眾。

☉I believe we can all make a difference on this issue.

我相信我們都能夠在這個(gè)事情上有所作為。

☉We can be successful, if we just……

只要我們……我們就會(huì)成功。

☉I know I will work harder in this area, and if you are all willing to jump on board, we will see success in the future.

我知道我在這個(gè)方面需要更加努力，如果你們愿意與我同舟共濟(jì)，我們就一定能見到成功的曙光。

暫停并致謝

致謝預(yù)示著尾聲（signals the finish），并且在聽眾鼓掌期間稍作暫停，向其點(diǎn)頭致意。

☉So let me say, thank you very much for your time.

所以我想說，非常感謝各位的時(shí)間。

☉Thank you.I appreciate your time and attention.

謝謝，感謝各位的時(shí)間和關(guān)注。

暫停

直到觀眾的掌聲漸落，這時(shí)可以請求解答疑問（solicit and answer questions）。

☉Are there any questions?

還有什么問題嗎？

☉Does anyone have any questions they’d like to ask?

誰還有什么問題要問嗎？

☉Thank you.I’d like to open it up for questions now.

謝謝，我現(xiàn)在可以解答問題。

總結(jié)

收尾的好壞直接決定是“前功盡棄”還是“錦上添花”。發(fā)出收尾信號(hào)、重點(diǎn)突出的回顧，帶動(dòng)聽眾一起與你挑戰(zhàn)未來。如果能以類似“黑夜給了我黑色的眼睛，但我要用它來尋找光明”之類的警句來升華你的講演，那一定是一個(gè)擲地有聲的收尾。

Words　單詞表

appreciate欣賞；感激

aspect方面

brand品牌；品牌化

custom風(fēng)俗；習(xí)慣

customer消費(fèi)者，客戶

edgy前沿（水平）的

element元素，成分

fashion時(shí)尚

increase增加

lightweight輕量級(jí)，輕型的

particular特別的，尤其的

practicality實(shí)用性，實(shí)效

profit利潤；利益

relationship關(guān)系

relative相對的；相關(guān)的

retain保留，留存

retention保留；保持

stage舞臺(tái)；階段

success成功

successful成功的

trendy時(shí)尚的，流行的

visibility能見度，可見性

willing樂意的，愿意的

Phrases　短語表

back on track回到正軌

be committed to……致力于……

be on top（of the competition）勝出（競爭）

brand development品牌發(fā)展

customer loyalty客戶的忠誠度

customer service客戶服務(wù)

grow a brand品牌成長

heavy duty重型的

I know我知道，我很清楚

implement technology實(shí)施/運(yùn)用科技……

in conclusion在結(jié)尾，最后

jump on board上船；同舟共濟(jì)

let me say……讓我說……

make a difference有影響，起作用

（sth）transfer to（sth）（某物）轉(zhuǎn)變成（某物）

time and effort時(shí)間和精力

to be vital to……對……至關(guān)重要

what will make the difference視情況更改

with time隨著時(shí)間推移，逐漸地

實(shí)景對話1

A：In conclusion, we must spend more time and effort in customer retention. What we've talked about today is why customer relationships and customer loyalty is so important to developing our brand.I hopeeveryone now has a better understanding of brand development, customer service, and how to make customer loyalty transfer into profit increases.I know I will work harder in this area, and if you are all willing to jump on board, we will see success in the future.（Pause）So let me say, thank you very much for your time.（Applause, pauses until applause finishes）Does any one have any questions they'd like to ask?

B：I have a question. Do you think that customer loyalty is more important than brand visibility?

A：Do you mean importance in the development of the brand?

B：Yeah.

A：Actually, both customer loyalty and brand visibility are vital to growing your brand, but the relative importance of each aspect changes depending on the particular stage your brand is in. In other words, in the very beginning, perhaps brand visibility is more important, but with time, customer loyalty is what will make the difference for your brand.

B：I see. Thank you.

A：綜上所述，我們必須在客戶維系上投入更多的時(shí)間和精力。我們今天所談的是為什么客戶關(guān)系和客戶的忠誠度對我們的品牌發(fā)展如此重要。我希望每個(gè)人都對品牌發(fā)展、客戶服務(wù)，以及如何將客戶的忠誠轉(zhuǎn)化為效益有更深的理解。我知道我在這個(gè)方面需要更加努力，如果你們愿意與我同舟共濟(jì)，我們就一定能見到成功的曙光。（掌聲）所以我想說，非常感謝各位的時(shí)間。（鼓掌，停頓到掌聲漸落）誰還有什么問題要問嗎？

B：我有個(gè)問題，您是否認(rèn)為客戶的忠誠度比品牌的知名度更重要？

A：您是說對品牌發(fā)展的重要性嗎？

B：是的。

A：事實(shí)上，客戶的忠誠度和品牌的知名度對品牌的成長都至關(guān)重要，但是，隨著品牌發(fā)展所處的階段不同，各方面的相對重要性也在發(fā)生著變化。換句話說，在最開始的階段，品牌的知名度更重要些，但是隨著時(shí)間的推移，客戶的忠誠度將影響您的品牌。

B：我明白了，謝謝。

實(shí)景對話2

A：In summary, the project design we have customly created for your company contains elements of practicality and fashion. At the same time we've implemented advanced technology and retained our edginess to keep you on top of your competitors.At Cosmetic Design, we are committed to helping our clients be successful and trendy.I believe this design can make a real difference for your company.（Pause）Thank you.I appreciate your time and attention.Are there any questions?

B：What materials are you using to construct the backdrop on our platform?

A：Let me show you the slide on that again. If you look carefully, you can see the backdrop is constructed out of a lightweight, heavy duty plastic material that will be easy to ship to the exposition site, but at the same time be durable to last.

A：總之，該項(xiàng)目的設(shè)計(jì)是為貴公司量身定做的，兼具實(shí)用性和潮流性。與此同時(shí)，我們運(yùn)用了高科技，保證你們比你們的競爭對手略勝一籌。在外表設(shè)計(jì)上，我們致力于幫助客戶盡顯成功和時(shí)尚。我相信這個(gè)設(shè)計(jì)在貴公司會(huì)大有作為。（掌聲）謝謝。感謝各位的時(shí)間和關(guān)注。還有什么問題嗎？

B：您使用什么樣的材料來建造平臺(tái)背景？

A：我再放一下幻燈片。如果您仔細(xì)看，您就會(huì)看到背景是用一種輕的重型塑料制成，把它運(yùn)輸?shù)秸褂[地點(diǎn)，極其容易，并且持久耐用。