世界名牌博覽：任天堂

任天堂(英語Nintendo)是一家全球知名的娛樂廠商，電子游戲業(yè)三巨頭之一，現(xiàn)代電子游戲產(chǎn)業(yè)的開創(chuàng)者。[1] 始建于1889年9月23日，創(chuàng)始人山內(nèi)房治郎。主營業(yè)務(wù)為家用機和掌機的軟硬件開發(fā)與發(fā)行。[1] 任天堂開發(fā)了游戲史上最熱銷游戲系列超級馬里奧和精靈寶可夢，以及全球媒體綜合評價最高的塞爾達(dá)傳說系列。

2007年，任天堂的市值排在日本第二位。[2] 任天堂DS累積銷量接近1.5億臺。[3] 2009全球最佳企業(yè)40強排行榜，任天堂排名全球第一。[3] 任天堂在全球游戲業(yè)中始終堅持反對暴力和色情，[4] 并以開發(fā)優(yōu)秀的全年齡游戲為已任，[4] 保持著彌足珍貴的社會責(zé)任和企業(yè)操守[4] 。

2016年7月15日，任天堂的股票在單天交易量突破了47600億日元(約為450億美元)，打破了日本東京證券交易所的紀(jì)錄。

Nintendo is a Japan-based multinational video game manufacturer and developer. It was founded in 1889 by Fusajiro Yamauchi as a maker of Japanese handmade hanafuda cards. The company tried various industries over the next century before turning to toys in 1966 and video games in 1977. It became one of the most popular and most influential in the world. It is also Japan’s third most valuable company, with a value of almost $100 billion. The company website says ‘Nintendo’ means ‘Leave luck to Heaven’. A game developer called Shigeru Miyamoto was hired by Nintendo and he changed the company’s fortunes with successes like Donkey Kong and Super Mario. Miyamoto is now a gaming superstar. The introduction of the Nintendo DS and the Wii game console further established Nintendo as a major player.