世界名牌博覽：妮維雅

妮維雅(NIVEA)是一個由德國公司Beiersdorf所有的大型全球性護膚品與身體護理品品牌。1911年Beiersdorf硏發(fā)了擁有Eucerit的油基乳劑皮膚軟膏后成立該公司，該乳劑為同類第一種穩(wěn)定的乳劑。該公司所有人Oskar Troplowitz將公司命名為NIVEA，靈感來自拉丁語nivius(意為雪白)。

Nivea is one of the most trusted names in skin care. It is owned by the German company Beiersdorf, which was established in 1911 when pharmacist Carl Paul Beiersdorf developed the Nivea skin cream. The word ‘nivea’ is Latin for snow-white. A key product of Nivea is lanolin, which is found in sheep’s wool. Beiersdorf was also a pioneer in developing the sticking plaster and deodorizing soap. In 1925 Nivea was marketed for the first time in what is now its distinctive blue containers. Its website says “Nivea has … years of experience in skin and beauty care and stands for innovative and high-quality products… we are close to consumers, offering them compelling, innovative products. Our brands enjoy universal trust.” In 2010, Nivea announced its product Nivea Happiness Sensation.