世界名牌博覽：勞力士

勞力士(Rolex)是瑞士著名的手表制造商，前身為Wilsdorf and Davis(W&D)公司，由德國人漢斯·威斯多夫(Hans Wilsdof)與英國人戴維斯(Alfred Davis)于1905年在倫敦合伙經(jīng)營。1908年由漢斯·威斯多夫在瑞士的拉夏德芬(La Chaux-de-Fonds)注冊更名為ROLEX。經(jīng)過一個世紀的發(fā)展，總部設在日內瓦的勞力士公司已擁有19個分公司，在世界主要的大都市有24個規(guī)模頗大的服務中心，年產手表45萬只左右，成為市場占有量甚大的名牌手表之一。

Rolex is one of the most famous brands of high-quality luxury watches. They are widely regarded as status symbols. The company was started by Hans Wilsdorf and his brother-in-law Alfred Davis in London in 1905. They registered the name “Rolex” in 1908. In 1919, the company moved to Geneva, Switzerland, where it has stayed ever since. Rolex has been a pioneer in watch-making and produced the first ever self-winding watch, the first watch with an automatically changing date and the first underwater time piece. Today, the company produces over 2,000 watches a day, all put together by highly skilled workers. The company has a never-ending job of pursuingcounterfeits of its products. Rolex generates around $3 billion in annual revenues and employs just less than 3,000 staff.