美國商業(yè)大亨傳奇 第16期:石油風(fēng)云(7)

Rockefeller knows that drilling for oil is a gamble
洛克菲勒知道鉆油是一場充滿了不確定性
filled with uncertainty.
賭博。
And since he doesn't believe in luck,
由于他不是一個喜歡碰運(yùn)氣的人，
he starts looking for a way to make money from oil without the risk.
他開始尋找從石油中無風(fēng)險獲利的方法。
He had a mind for efficiency.
他很有效率意識。
And there was probably something in him
并且他有一種特質(zhì)
that looked at the production process and saw how wasteful that was.
關(guān)注生產(chǎn)過程中，看到其中的浪費(fèi)。
In the first place you drill wells, and they turn up dry.
在第一個地方鉆井之后沒多久井就干了。
And then you drill wells and they hit a gusher,
然后你鉆井碰到噴油井，
and half the oil would be lost.
半數(shù)石油都浪費(fèi)掉了。
And that offended his sense of efficiency.
這冒犯了他的效率意識。
Rockefeller knows there's a better way.
洛克菲勒知道肯定有更好的辦法。
Today, everybody wants to be an entrepreneur.
今天，每個人都想當(dāng)企業(yè)家。
They've heard these great stories, you know, about Apple.
你們知道，關(guān)于蘋果，他們聽說過很多偉大的故事。
But, you know what, when you start a company,
但你知道在創(chuàng)辦一家公司時，
you can think what the revenues are gonna be,
除了考慮能賺取多少收入，
how much it's gonna be worth to shareholders,
能讓股東獲得多少價值之外，
but you always need a technical element.
你總需要有技術(shù)元素的支持。
You need somebody who knows how to do it and build the things.
你需要有人知道如何去做、如何實現(xiàn)。
You need the scientists.
你需要科學(xué)家。
Refining oil turns crude from the ground into kerosene,
煉油將地下的原油轉(zhuǎn)化為煤油，
a clean-burning fuel that can be used in lamps.
一種可以被用于燈具的清潔燃料。
Once the oil gets to three-hundred and fifty degrees,
溫度到350度時，
the kerosene starts to vaporize.
煤油就會開始蒸發(fā)。
Then once it's cooled,
一旦冷卻，
you have a stable, pure product.
你就會得到一種穩(wěn)定純凈的產(chǎn)品。
How much to produce a gallon?
生產(chǎn)一加侖需要多少錢？
Fifty, sixty cents. I don't know.
五六十美分吧。我不知道。
Rockefeller's insight puts him
洛克菲勒的洞察力
one step ahead of his competitors.
讓他比競爭對手們領(lǐng)先一步。
He believes that while gamblers drill for oil,
他相信當(dāng)博弈者把油鉆出來后，
businessmen refine it.
商人就該煉油。
Whoever could control the refining process
控制煉油工藝的人
could very well have the whole industry.
將能很好地掌控整個行業(yè)。