公眾人物畢業(yè)演講第44期:特斯拉教父伊隆馬斯克南加大(3)

So for example at Tesla

我想說 在特斯拉

we've never spent any money on advertising

我們從來不花錢做廣告

We put all of the money into R&D andmanufacturing and design

我們把所有的錢都用于研發(fā) 制造和設計

to try to make the car as good as possible

盡力讓汽車變得更好

And I think that's the way to go

我認為 公司就該這樣

For any given company, just keep thinking about

任何公司 在任何時候都需要思考

are these efforts that people are spending

人們花這么多精力做的事

are they resulting in a better product or service

是否能夠讓產(chǎn)品或服務變得更好

if they're not, stop those efforts

如果不能 停止這些嘗試

And then the final thing is

最后我要講的是

don't just follow the trends

不要隨大流

You may have heard me say

我經(jīng)常說

it's good to think in terms of the physics approach from first principles

這里可以類比從基本原理出發(fā)的物理方法

which is

也就是說

rather than reasoning by analogy

不要人云亦云

you boil things down to the most fundamental truths you can imagine

你應當將事物歸結(jié)到最根本的真理上

and you reason up from there

從根本出發(fā)進行推理

This is a good way to figure out if something really make sense

這能讓你很好地判斷 某個想法是否真的行得通

or it's just whatever somebody else is doing

而不只是別人說可行 那就可行

It is hard to think that way. You can't think that way about everything

當然 這很難 你不能什么事情都這樣考慮

It takes a lot of effort, but

這需要很多精力 不過

if you're trying to do something new, it's the best way to think

在創(chuàng)新的時候 這無疑是最好的思維方式

And that framework was developed by physicists

物理學界也正是通過這種方式

to figure out counterintuitive things

推導出了各種不可思議的理論

like quantum mechanics

例如量子力學

It's really a powerful method

這無疑是一個很強有力的方法

And so that's, and then I think there's a final thing I will encourage you to do

我想 我還有一點建議要講給你們 也就是

Now is the time to take risk

趁著年輕 勇于冒險

You don't have kids

你們沒有小孩

Your obligation... oh, sorry

你們的責任… 哦 抱歉

Probably not, of course

也許有人有孩子

but as you get older, your obligations increase

不過隨著年齡的增長 責任也會隨之增長

And once you have a family

有了家庭之后再去冒險

you start taking not just for yourself but for your family as well

承擔風險的就不是你一個人 而是你全家

It gets much harder to do things that might not work out

要去冒險做一些可能成不了的事 難度可能會更大

So now it's the time to do that before you have those obligations

在沒有這些責任之前 做這樣的事負擔會比較小

So I want to encourage you to take risks and to do something bold

我鼓勵大家勇于冒險 膽子放大一些

You won't regret it. Thank you

你不會后悔的 謝謝