外貿(mào)英語(yǔ)一點(diǎn)通第184期:市場(chǎng)調(diào)研

[00:00.01]Market research 市場(chǎng)調(diào)研 [00:00.46]Did you get a good response from a discounted introductory? 你從定價(jià)打折之后得到好的反饋了嗎？ [00:04.46]We've just carried out a survey of both consumers and retailers regarding our future sound cards. 我們已經(jīng)就我們的計(jì)劃推出的聲卡進(jìn)行了客戶和零售商的調(diào)查。 [00:09.52]Did you get a good response from the telephone survey? A lot of people won't give market researchers the time of day on the telephone. 你的電話調(diào)查反饋好嗎？許多人不愿意接受電話調(diào)查。 [00:15.32]That may be true at home. But we called people at office numbers and found some people were more willing to talk on company time. 在家里是那樣的。但是我們打辦公室號(hào)碼，發(fā)現(xiàn)一些人更愿意在上班時(shí)間接受市場(chǎng)調(diào)查。 [00:21.51]Really? What do they day? 是嗎？他們都在說(shuō)什么？ [00:23.04]Well, it looks like our plans for a fully functional but low end sound card were right on. 看起來(lái)我們計(jì)劃推出的全功能低價(jià)位的聲卡非常受歡迎。 [00:27.29]People are looking for cheaper ones? 人們?cè)敢赓I便宜的嗎？ [00:29.09]Of course. Price is an important variable in our market, so we can use it to build our customer base. 當(dāng)然，價(jià)格在市場(chǎng)上是一個(gè)重要的變量，我們可以利用價(jià)格建立我們的顧客基數(shù)。 [00:35.49]Right. They want low prices, but most important, the cards must be reliable. 是的，他們希望價(jià)格便宜一些，但是最重要的是，聲卡質(zhì)量必須要好。

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