外貿(mào)英語一點(diǎn)通第34期:貿(mào)易對象(1)
你認(rèn)為出口以前進(jìn)行市場調(diào)查有必要嗎?
[00:06:39] Yes, I think so.
是的，我認(rèn)為有必要。
[00:08:04] I share the same view with you.
我與你有同感。
[00:09:52] Of course!
當(dāng)然了!
[00:10:11] Actually, it must be done.
事實(shí)上，這是必須做的。
[00:11:24] What's the function of international market research?
國際市場調(diào)研的作用是什么?
[00:22:26] The single most important cause for failure in international business is insufficient preparation and information.
在國際貿(mào)易中唯一失利的重要原因是不充分的準(zhǔn)備和信息。
[00:30:28] International market research permits the firms to take into account different environments, attitudes, and market conditions.
市場調(diào)研能使公司考慮不同的環(huán)境、態(tài)度和市場條件。
[00:40:20] With the development of the Internet, this research has become less complicated.
隨著因特網(wǎng)的發(fā)展，這種調(diào)研已經(jīng)變得不那么復(fù)雜。
[00:46:26] The search for information must always begin with an object.
進(jìn)行信息方面的調(diào)研首先要有一個(gè)目標(biāo)。
[00:52:01] How to select a market?
怎樣選擇市場?
[00:56:40] The exporter starts with the whole world, and with the crude statistical selection device.
出口商開始時(shí)選擇的范圍是整個(gè)世界，用的是未經(jīng)分析的統(tǒng)計(jì)選擇方法。
[01:02:20] After he narrows down his search he looks more closely at the details.
他縮小調(diào)查范圍以后，就會(huì)對細(xì)節(jié)更加注意。
[01:08:09] When selecting a target market, you should concentrate on one or two markets to start with.
選擇目標(biāo)市場時(shí)，首先應(yīng)該集中在一兩個(gè)市場上。
[01:16:19] Do not overlook the smaller, less obvious, perhaps less competitive markets.
不要忽略了較小的、不太明顯的、競爭可能不太大的市場。
