《名人傳記》之喬布斯一代創(chuàng)意天才135:把握一個(gè)可以改變世界的機(jī)會(huì)
在80年代初期
Apple Computer became the fastest
蘋果電腦成為美國歷史上
growing company in the US history.
發(fā)展最迅速的電腦公司
The Macintosh team was working on
Macintosh團(tuán)隊(duì)正朝著
what Steve Jobs hoped would be
喬布斯所希望
the next computer breakthrough,
成為下個(gè)電腦突破的方向而努力
but Apple was also searching
同時(shí)蘋果電腦公司也正物色著
for a new CEO.
新的行政總裁
Jobs wouldn't get the title,
喬布斯沒有坐上這個(gè)寶座
but be would help recruit
而是由他找回來的人
the man who did: John Sculley.
擔(dān)任了這個(gè)職位：約翰史考力
The famous line,
大家都聽過這個(gè)故事
since Sculley was running Pepsi,
史考力當(dāng)時(shí)經(jīng)營著“百事可樂”
the soft drink company,
一家軟飲料公司
Steve Jobs said
喬布斯和他說
"Do you want to spend the rest of your life selling sugared water
你想下半輩子只是賣汽水給小孩
to kids or do you want to come with me
還是做你想做的，和我一起
and have a chance to change the world?"
把握一個(gè)可以改變世界的機(jī)會(huì)?
And when he came to work with Apple,
史考力去了蘋果電腦公司之后
when Sculley came, they were inseparable.
他們經(jīng)常形影不離
I mean, Steve and John even
喬布斯和史考力
when they would sit in a meeting,
即使在開會(huì)時(shí)
they would both sit together at the end of the table.
也要在桌邊一起坐
I mean, it was just unbelievable
真的有點(diǎn)難以置信
and Sculley was totally excited
史考力感到非常興奮
about working with Steve,
能和喬布斯一起工作
but clearly he knew nothing about the business.
但很明顯他對電腦行業(yè)一無所知
Sculley was installed as CEO
史考力獲擢升為蘋果電腦公司行政總裁
in April 1983,
在1983年4月
just in time to help market
剛剛趕及幫忙推出
the new Macintosh computer.
全新的Macintosh
Today, we celebrate the first glorious of universe
今天我們將為一個(gè)輝煌的
for the information...
科技里程碑而慶祝
Apple's ad agency hired director Ridley Scott
蘋果的廣告公司請列尼史葛導(dǎo)演
to Make a commercial based on
基于喬治奧威爾的著作《1984》
George Orwell's book ‘1984'.
制作了一輯廣告
That's the greatest ad ever run in the history of television
這是電視史上最大型的廣告片
and the board of Apple at that time
不過當(dāng)時(shí)蘋果電腦公司董事局
disapproved that ad.
并不同意這樣做
In fact, Steve Jobs and Steve Wozniak said
于是喬布斯和沃茲尼瓦克說
we'll put in the money to pay for the ad,
由他們出資制作這個(gè)廣告
we'll do it ourselves.
讓他們自己做
