財富精英勵志演講 第63期:信息技術(shù)的力量(12)
Now all of us must realize this is not a spectator'ssport, when I was just sitting here watching"amazon.com". Every institution and every entitymust grab with this issue at the highest level asmanagement. S&Base, Cacherdeck is one of thelargest department stores in Europe. But they aremaking their first foreway into online sales. That isnot an easy decision for an enterprise with hugeinvestments and retail space, not to mention their economic model, their coop culture, rootedand traditional retail sales. Who made the decision for Cacherdeck to jump into online sales?I can assure you it was not their Web master. Increasingly, CEOs of companies, universitypresidents, government officials are stepping up to these issues. They are testing pilot sites,they are setting strategy, and they are answering questions like "How will this network worldaffect my organization?" "How are we threatened?" but more importantly, "How can I leveragethis new medium for competitive advantage?" The toughest, most jocular decisions thatneed to be made are which browser or which server their core management and policy issues.
當(dāng)我坐在這兒瀏覽 amazon.com 時，我們大家或許都已意識到這決不是觀眾在看體育比賽。每一家機(jī)構(gòu)和實體都應(yīng)該象抓企業(yè)管理的一樣抓住這個問題。......是歐洲最大的百貨公司之一。它們是第一次走向網(wǎng)絡(luò)銷售。這不是一個輕松的決定，這家企業(yè)已經(jīng)有巨大的投資規(guī)模和零售空間，更不要說它的經(jīng)濟(jì)模式、企業(yè)文化和它傳統(tǒng)的零售業(yè)務(wù)了。是誰作出在線銷售的決定的呢?我相信決不是它們的網(wǎng)絡(luò)主管。逐漸地，公司的 CEO們，大學(xué)校長們，政府官員們都在走近這個問題。他們測試試驗網(wǎng)站，制定戰(zhàn)略，而且對諸如"這個網(wǎng)絡(luò)世界會對我們的組織產(chǎn)生何種影響?""我們會受到何種威脅?"以及更重要的"我們?nèi)绾卫眠@種新的媒體獲得競爭優(yōu)勢?"等問題做出回答。最為為難的、最滑稽的是要決定采用何種瀏覽器或服務(wù)器用于核心管理和政策問題。
