Advertisements
Carla: Good morning, Carla. How are you today?
Lulu: I'm doing fine. How about you?
Carla: Great, thanks. So, what's the status of our advertising campaign?
Lulu: As I mentioned before, a national campaign will start next month. We've decided to use a variety of media for full coverage. First, we'll have 40-second spots on television once a day for 3 weeks. At the same time, we'll do 20-second broadcast commercials.
Carla: In our opinion , we suggest you can insert in magazine and billboard . What style will the ads be?
Lulu: We're focusing on slice of life and temptation .
Carla: Sounds like an ideal approach. Will we have a new slogan?
Lulu: Absolutely! The advertising agency's working on that right now.
Carla: Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
廣告
凱勒: 早上好。我是凱勒,你今天過(guò)得怎么樣?
露露: 我很好。你呢?
凱勒: 很好,謝謝。我們公司的廣告宣傳做得怎么樣了?
露露: 如我以前所提到的,我們下個(gè)月將開(kāi)始全國(guó)范圍內(nèi)的宣傳活動(dòng)。我們已經(jīng)決定利用各種媒體做全面宣傳。首先,我們?cè)陔娨暽献龀掷m(xù)三個(gè)禮拜的廣告,每天一次,每次40秒。同時(shí),我們還會(huì)選人口較多的城市,用電臺(tái)廣播宣傳,每天三次,每次20秒。
凱勒: 以我們的意見(jiàn),建議要在雜志和廣告牌植入廣告。那么采取什么樣的風(fēng)格呢?
露露: 我們將把焦點(diǎn)放在日常生活方面和產(chǎn)品的誘惑性。
凱勒: 似乎是個(gè)完美的方案。我們會(huì)有新的口號(hào)嗎?
露露: 當(dāng)然,廣告代理商正在設(shè)計(jì)呢。
凱勒: 請(qǐng)準(zhǔn)備一份更詳細(xì)的提案,然后我會(huì)把它推薦給高階主管。