[00:07.97]I do a lot of management training each year for the Circle K Corporation,
[00:13.76]a national chain of convenience stores.
[00:16.71]Among the topics we address in our seminars is the retention of quality employees—
[00:22.93]a real challenge to managers when you consider the pay scale in the service industry.
[00:28.80]During these discussions, I ask the participants,
[00:32.85]“What has caused you to stay long enough to become a manager?”
[00:36.68]Some time back a new manager took the question and slowly,
[00:41.27]with her voice almost breaking, said,“It was a $19 baseball glove.”
[00:47.95]Cynthia told the group
[00:50.03]that she originally took a Circle K clerk job as an interim position
[00:54.78]while she was looking for something better.
[00:57.05]On her second or third day behind the counter,
[01:00.56]she received a phone call from her nine-year-old son, Jessie.
[01:04.99]He needed a baseball glove for Little League.
[01:07.93]She explained that as a single mother, money was very tight,
[01:12.67]and her first check would have to go for paying bills.
[01:16.29]Perhaps she could buy his baseball glove with her second or third check.
[01:21.50]When Cynthia arrived for work the next morning, Patricia, the store manager,
[01:26.77]asked her to come to the small room in back of the store that served as an office.
[01:32.14]Cynthia wondered if she had done something wrong
[01:35.34]or left some part of her job incomplete from the day before.
[01:39.50]She was concerned and confused.
[01:42.68]Patricia handed her a box.
[01:45.18]“I overheard you talking to your son yesterday,” she said,
[01:49.33]“and I know that it is hard to explain things to kids.
[01:53.52]This is a baseball glove for Jessie because he may not understand how important he is,
[01:59.98]even though you have to pay bills before you can buy gloves.
[02:03.92]You know we can't pay good people like you as much as we would like to;
[02:08.63]but we do care, and I want you to know you are important to us.”
[02:13.12]The thoughtfulness, empathy and love of this convenience store manager
[02:18.04]demonstrates vividly that people remember more how much an employer cares
[02:23.62]than how much the employer pays.
[02:26.46]An important lesson for the price of a Little League baseball glove.