新編大學(xué)英語(yǔ)聽(tīng)力11

[00:00.00] Unit 11 [00:03.10]Advertising [00:06.30]Part Two [00:09.36]Listening-Centered Activities [00:13.18]Listening 1 [00:16.60]Exercise 1 [00:19.94]Directions: [00:23.08]Listen to the advertisement carefully [00:27.83]Try to find and correct the 10 mistakes in the following passage. [00:35.24]Mara shoes for men and women are made (designed) for comforb [00:41.00]They are sold (available) in all sizes, winds (widths), and colors [00:46.80]If you want start(style), if you want comfort, [00:52.02]if you want quantity (quality), then Mara shoes are for you [01:02.35]Hurry! Come to Mara shoes [01:06.46]We guarantee you will fall in life (love) with our shows (shoes [01:12.54]Buy one pear (pair) and you will get 50% off the second pair. [01:19.38]We are conveniently loaded (located) on Spring Street [01:25.00]Come today! What are you waiting for? [01:30.18]Exercise 2 [01:33.60]Directions: [01:37.24]Listen to the advertisement again and underline the words and phrases [01:44.33]that attact your attention to the shoes. [01:49.87]Listening 2 [01:53.15]Exercise 1 [01:56.17]Directions: [01:59.45]Listen to the advertisement carefully [02:03.62]and fill in the blacks with the information you get from the tape. [02:09.71]Would you like to have brunch or dinner in beautiful surroundings? [02:14.60]The Homestead offers a warm elegant atmosphere [02:19.50]You can invite 100 to 250 guests. [02:24.40]We have five beatuifully decorated dining rooms [02:28.82]Our service is excellent. [02:32.86]And our delicious meals are prepared by our wonderful cook, Peter Savn [02:39.12]When you book a brunch, a luncheon, or a dinner [02:43.19]you will have a meal that you will remember [02:47.44]We are located twenty minutes from downtown Halifax. We have lots of parking space. [02:54.02]For bookings or reservations call us at 555-9000. [03:02.05]Exercise 2 [03:05.54]Directions: [03:09.25]Listen to this advertisement again [03:13.50]and underline the words and phrases that attract your attention. [03:19.94]Then work in groups to discuss the following question. [03:26.10]What other words or phrases in ads are often used to attact people's attention? [03:34.67]Listening 3 [03:38.45]Exercise 1 [03:41.90]Directions: [03:45.54]Listen to the passage and fill in the blanks [03:50.40]with the information you get from the tape. [03:54.79]Advertising has become a very specialized activety in modern times [04:01.88]In the business world of today, supply is usually greater than demand. [04:08.72]There is great competition between different manufacturers [04:14.27]of the same kind of product to persuade customers to buy their own particular brand [04:22.26]They always have to remind the consumer ofthe name and the qualities of their product [04:29.17]They do this by advertising [04:33.38]The manufacturer advertises in the newspapers and on posters [04:39.83]He sometimes pays for songs about his product in commercial radio programs [04:47.03]He employs attractive salesgirls to distribute samples [04:53.65]Most important of all, [04:56.93]in countries that have television [05:01.07]he has advertisements put into programs that will accept them [05:07.51]Manufacturers often spend large sums of money on advertisements [05:13.78]We buy a particular product because we think that it is the best [05:19.97]We usually think so because of the advertisements that say so [05:26.12]Some people never pause to ask themselves it the advertisements are telling the truth. [05:34.01]Exercise 2 [05:37.39]Directions: [05:40.74]Listen again and check your answers [05:45.67]Then discuss with your partner the following questions. [05:52.12]1) What other methods does the manufacturer use to advertise a product? [06:00.58]2) Which method do you think is the most efective? [06:07.24]Part Four [06:10.55]Futher Development [06:14.15]1. What Appeals Do Ads Make? [06:19.94]STEP TWO [06:23.29]Listen to the following passage twice [06:27.83]and note down people desires mentioned in the passage. [06:34.70]People can be persuaded to make certain choices [06:40.82]if someone promises something they want [06:46.40]We all have certain instincts, desires, needs feelings and weaknesses as human beings [06:56.56]A person who suggests that a certain need will be satisfied [07:03.50]will have us ready to do what he wants us to do [07:08.72]unless we can spot what he is up to [07:13.98]As Dr. Samuel Johnson, a famous writer, once said [07:20.50]"Promise, large promise, is the soul of an advertisement." [07:27.62]Some of the desires people have are: [07:32.95]to be "important" or to be with "important" people; [07:39.25]to seem better off than others;to enjoy a life of pleasure; [07:47.10]to feel safe and secure, especially in old age; [07:53.18]to feel accepted and liked by other people; [07:58.98]to feel strong and powerful, physically and otherwise; [08:05.82]to escape some dull work;to protect their family; [08:12.77]to be admired and perhaps, envied in some way; [08:18.74]to get ahead of other people; [08:23.21]to be like other people in certain respects;

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