https://online2.tingclass.net/lesson/shi0529/0008/8497/5025W.mp3
https://image.tingclass.net/statics/js/2012
1--The demographic reports are in... From the looks of it, we're going to have to re-evaluate some of the content for our promotional events in different venues.
2--Why, what's the lowdown?
1--According to the report, our Boston crowd is quite different make-up from our Chicago folks. Our Boston consumers are mostly from mid-level to upper-class income levels, universtity or postgraduates, married no children, white collar... You know the kind. Chicago on the other hand is mostly mid to low income levels, single parent homes, blue collar... I think we're talking about two totally different target groups.
2--I have no idea there was that great of deviation between the two venues… To make our products sell, we have to take the target audience into account.
1--No kidding. We've got to come up with two completely different sales pitches to suit the needs of each groups.
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注解:
1.demographic人口統(tǒng)計(jì)學(xué)的;人口學(xué)的
2.lowdown內(nèi)幕;真相;實(shí)情
3.deviation偏差;偏離;背離;違背
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譯文:
1--人口統(tǒng)計(jì)報(bào)告已經(jīng)出來(lái)了…從結(jié)果來(lái)看,我們要對(duì)一些不同指定地點(diǎn)的促銷活動(dòng)內(nèi)容進(jìn)行重新評(píng)估.
2--為什么?事實(shí)真相是什么?
1--根據(jù)報(bào)告內(nèi)容,從我們的顧客群體來(lái)看,波士頓與芝加哥大不相同.波士頓的顧客大多是中上等收入,大學(xué)或研究畢業(yè)生,已婚沒(méi)有孩子,白領(lǐng)階層…就是你了解的那種人.而芝加哥的顧客大多是中下收入水平,單親家庭,藍(lán)領(lǐng)階層…我認(rèn)為他們是兩種完全不同商務(wù)目標(biāo)群.
2--我不知道這兩個(gè)地區(qū)有這么大差別..為了賣好我們的產(chǎn)品,我們一定要把目標(biāo)消費(fèi)者考慮進(jìn)去.
1--不開(kāi)玩笑.我們一定要想出兩套完全不同的推銷方式以適應(yīng)各個(gè)群體的需要.