相關(guān)和不相關(guān)多屏任務(wù)

Globally, thirty-five percent of our second-screen use is now simultaneous, using a second device at the same time we’re watching TV. There are two types of simultaneous usage: stacking (unrelated digital multitasking) and meshing, following up on first-screen content using a second device. Of total screen use, 22 percent is stacking and 14 percent is meshing.

從全球來看，35%的用戶對于第二塊屏幕的使用是與看電視同步的。這種同步使用有不相關(guān)多屏任務(wù)和相關(guān)多屏任務(wù)(用第二塊屏幕跟進第一塊屏幕上的內(nèi)容)兩種類型。在屏幕使用的所有類型中，不相關(guān)多屏任務(wù)占22%，相關(guān)多屏任務(wù)占14%。

Consumers identified more reasons for doing something unrelated on their second screen (stacking) when watching TV than reasons for seeking more information related to TV content (meshing). Specifically, audiences are more likely to use a second screen to fill time during ad breaks (42 percent) or to keep up with friends (39 percent) than they are to get more information about what’s on TV (24 percent) or to discuss with friends what’s on TV (19 percent).

比起用第二塊屏幕查找關(guān)于電視內(nèi)容的信息，用戶們?yōu)榭措娨晻r用第二塊屏幕做與電視不相關(guān)的事情找到了更多理由。尤其是，更多的用戶會用第二塊屏幕來打發(fā)電視廣告時間(42%)或跟進朋友圈(39%)，而不是獲取與電視內(nèi)容相關(guān)的信息(24%)或與朋友討論與電視相關(guān)的內(nèi)容(19%)。