Frugal fatigue refers to mental exhaustion caused by constant frugality during hard economic times.
“節(jié)儉疲勞”指的是經(jīng)濟困難時期長時間節(jié)儉引發(fā)的心理疲勞。
A strong Black Friday would induce consumers to relax the spending restraint they have exercised for a long time. Once the consumer starts to engage in spending, a momentum starts to build. Consumers have been frugal for over a year. They’re tired of not buying anything.
“黑色星期五”的大促銷會誘使消費者松開一直捂得緊緊的錢袋。一旦消費者開始花錢,就一發(fā)不可收拾。消費者已經(jīng)節(jié)儉了一年,他們厭倦了什么都不買。