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Dianping can leverage Tencent's extensive user-base from platforms such as QQ, to penetrate lower cities. Zheng Shuai / China Daily
The tie-up is aimed at fostering the leading online-to-offline ecosystem in China, leveraging dianping's high quality offline merchant network and Tencent's social communications platforms such as WeChat and QQ.
此次合作意在打造中國最大的O2O生態(tài)圈,使點評的優(yōu)質線下商家網(wǎng)絡與騰訊的微信和QQ等社交平臺實現(xiàn)資源互補。
O2O即online-to-offline,指的是將線下的商務機會(offline business opportunities)與互聯(lián)網(wǎng)結合,讓互聯(lián)網(wǎng)成為線下交易的前臺。這個概念最早來源于美國。O2O的概念非常廣泛,只要產業(yè)鏈中既可涉及到線上,又可涉及到線下,就可通稱為O2O。
電子商務時代已經(jīng)很普遍的商務模式包括:B2C(business to consumer,商家對客戶)、B2B(business to business,商家對商家)、C2C(consumer to consumer,個人對個人)等。