商務(wù)英語(yǔ)播客 第48課:問(wèn)問(wèn)題的技巧(上)

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Questions are an important part of almost every conversation. So being able to ask good questions is critical to communication. How can we make our questioning more effective and efficient? In this two-part Business English Podcast series we’ll be looking at some answers.

問(wèn)題是幾乎所有談話的一個(gè)重要部分。所有能夠問(wèn)好的問(wèn)題對(duì)于交流十分重要。如何讓提問(wèn)有力且有效果?在2節(jié)課中，我們會(huì)看一些答案。

The communication skills we’ll be learning can be used in any situation, but we’ll be focusing in on an area where questioning techniques are particularly important: needs analysis. This refers to analyzing the needs of a customer as part of the sales process. We’ll study a series of questioning techniques that can be used to “drill down to” – that is, get to or uncover – the information you want.

我們學(xué)習(xí)到的交流技巧如何場(chǎng)合下都能用到，但是我們會(huì)著重學(xué)習(xí)提問(wèn)題特別重要的地方：需要分析。這涉及到分析客戶的需求來(lái)作為銷(xiāo)售過(guò)程的一部分。我們將學(xué)習(xí)一系列的提問(wèn)技巧來(lái)得到你想要的信息。

In today’s Business English listening Brad is a sales manager for Forrest and Brown, a producer of innovative industrial coatings and glues. Coating refers to a chemical that is applied to the outside of something to protect it. For example, paint is a type of coating. Forrest and Brown produces “conformal coatings”; this type of coating is used to protect printed circuit boards, or PCBs. PCBs are small flat boards covered with wiring and electronic parts. Almost all electronic devices – TVs, CD players, phones – have them.

在今天的商務(wù)英語(yǔ)聽(tīng)力是有關(guān)Forrest and Brown的銷(xiāo)售部經(jīng)理Brad，那是生產(chǎn)新涂層和新膠水的公司。涂層是用來(lái)涂在物體外部保護(hù)物體的化學(xué)物質(zhì)。比如：涂料就是一種涂層，F(xiàn)orrest and Brown生產(chǎn)的“保形涂層”，這種涂層來(lái)用保護(hù)印刷電路板(簡(jiǎn)稱(chēng)PCB)。PCB是布滿線路和電子元件的平板。幾乎所有的電子設(shè)備——電視，CD機(jī)，電話上都有PCB。

Today Brad is visiting Andy, who is a production manager for Stratos, an assembler of PCBs that are used in household items. We can say that Andy is Brad’s “prospect” – the person he wants to sell to.

今天Brad要拜訪Andy，他是一家生產(chǎn)家用產(chǎn)品的PCB裝配公共Stratos的生產(chǎn)部經(jīng)理。我們可以說(shuō)Andy是Brad的潛在客戶——他想將商品賣(mài)給的人。

Let’s listen to how Brad asks Andy questions to analyze Stratos’ needs.

來(lái)聽(tīng)下Brad是如何向Andy提問(wèn)問(wèn)題從而來(lái)分析Stratos公司的需求。

Listening Questions:

1) What does Brad think of the Stratos facility?

2) How long has Stratos been located in its current location?

3) What kind of devices does Stratos produce circuit boards for?