商務英語播客第33課:發(fā)起新廣告運作

所屬教程:商務英語播客

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Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.
今天我們將要為中級水平的聽眾開播第一節(jié)商務英語播客。這將成為每個月的固定的新節(jié)目。大多數(shù)實際，我們都會涉及到和當今高級商務英語播客相似的話題，但是文章和詞匯將簡化以便更適合中級水平的聽眾。

The topic today is marketing and, in particular, Reebok’s new advertising campaign and slogan.
今天的話題是有關(guān)市場，尤其是Reebok的新廣告運作和口號。

Key Vocabulary :
1. to launch – to release a new product
2. Ad campaign – a campaign is an organized series of activities and Ad is short for advertising.
3. to motivate – to get people interested in something
4. take a swipe at something – take a hit at something or to make fun of something.
5. slogan – a short memorable phrase used to promote a product.
6. strategy – a plan or approach intended to achieve a major aim or goal.
7. compete – to try and win a game or to gain an advantage over somebody.
8. competitors – other companies that Reebok is competing against.
9. purportedly – to claim to do or say something.
10. ties to something – connections.
11. celebrity endorser – a famous person who publicly promotes a product.