Recently, Han Han, who has not been heard from for a long time, was exposed to a restaurant loss of hundreds of millions of yuan, which triggered heated discussion among netizens.
最近,許久沒有消息的韓寒,被曝餐廳虧損上億元,因此引發(fā)了網(wǎng)友熱議。
Originally, well-known investor Wang Wenchao said in a talk show that Han Han had invested in the restaurant, although the reputation is relatively large, the sign is relatively loud, but because the food is too difficult to eat, the product control is not good, so the loss of hundreds of millions of yuan.
原來,知名投資人王聞超在一個(gè)訪談節(jié)目中稱,韓寒此前投資的餐廳,雖然名氣比較大,招牌比較響亮,但因?yàn)樽龅脰|西太難吃,產(chǎn)品品控不好,因此虧損了上億元。
It is understood that Han Han had invested in the restaurant named "very happy to meet you", and the name, the overall style of the restaurant is to go petty bourgeoisie, so soon after opening the store, it attracted a large number of young literary and artistic young people to punch the card, the restaurant is also hot.
據(jù)了解,韓寒此前投資的餐廳名叫“很高興遇見你”,和名字一樣,餐廳的整體風(fēng)格是走小資情調(diào),因此在開店不久,就吸引了大批年輕文藝青年過來打卡,餐廳也火爆一時(shí)。
According to public reports, after "Glad to meet you" opened in Shanghai Jianguo Road in February 2014, due to the main promotion of Han Han's personal IP, and display in the restaurant on the shelves of Han Han's works, Han Han's latest movie posters, etc., attracted a large number of Han Han fans, the restaurant was once difficult to find.
公開報(bào)道稱,“很高興遇見你”于2014年2月在上海建國路開首店后,由于主打宣傳韓寒個(gè)人IP,并在餐廳內(nèi)陳列擺放了韓寒作品的書架、韓寒最新電影海報(bào)等,吸引了大批韓寒粉絲,餐廳一度一位難求。
In July 2014, when the movie "The Future" written by Han Han was released, many fans also came here to take pictures, which was considered as the Internet celebrity restaurant at that time.
2014年7月,韓寒編劇的電影《后會(huì)無期》上映時(shí),不少影迷也來此打卡留影,算是當(dāng)時(shí)的網(wǎng)紅餐廳。
According to the former clerk of the Tianjin Hisense Square store, his store can accommodate 60 people to eat at the same time, in 2014, the hotel queue is the norm, the month water can be maintained at five or six hundred thousand yuan, and the Shanghai Wujiaochang store opened after, because of its superior geographical location, the highest has reached 2.2 million yuan of water.
據(jù)天津海信廣場(chǎng)門店前店員稱,自己所在的門店能同時(shí)容納60人吃飯,2014年時(shí),飯店排隊(duì)就是常態(tài),月流水能保持在五六十萬元,而之后開的上海五角場(chǎng)店,因?yàn)榈乩砦恢脙?yōu)越,最高曾經(jīng)達(dá)到過220萬元的流水。
Since then, "Happy to meet you" has rapidly expanded through direct operations, opening stores in many places across the country. At its peak, there were more than 60 stores in the country.
此后,“很高興遇見你”通過直營方式迅速擴(kuò)展,在全國多地都開設(shè)了門店。頂峰時(shí)期,全國總門店超過了60多家。
Originally, Han Han should have earned a lot of money from this, but the facts proved that blind expansion was digging his own grave.
本來,韓寒應(yīng)該借此掙得盆滿缽滿,然而,事實(shí)證明,盲目擴(kuò)張就是在給自己挖墳。
Because the restaurant invested too little in management, dish innovation and other aspects, the store service was criticized, the dish quality was also a lot of ridicule, coupled with human resources can not keep up, the restaurant's reputation plummeted.
由于餐廳在管理、菜品創(chuàng)新等方面投入太少,門店服務(wù)被人詬病,菜品質(zhì)量也遭到大量吐槽,加上人力資源跟不上,餐廳口碑一落千丈。
According to the APP, "Glad to meet you" restaurant affiliated companies, there is no information about Han Han's holdings.
據(jù)天眼查APP顯示,“很高興遇見你”餐廳關(guān)聯(lián)公司名下,已經(jīng)沒有任何韓寒的持股消息。