超越Gucci！巴黎世家成為全球最熱時(shí)尚品牌！

While Louis Vuitton, Hermès and Gucci were named as the best fashion brands in the world this year by global brand consultancy Interbrand, according to the latest data analyzed by fashion search platform Lyst, in conjunction with Business of Fashion — Balenciaga has now overtaken Gucci as the hottest fashion label in the industry.

當(dāng)Louis Vuitton, Hermès 和Gucci今年被國(guó)際品牌咨詢公司認(rèn)為為世界最時(shí)尚品牌的時(shí)候，根據(jù)時(shí)尚搜索平臺(tái)Lyst最近的數(shù)據(jù)分析，并結(jié)合時(shí)尚業(yè)的情況， Balenciaga現(xiàn)在已經(jīng)趕超Gucci成為了行業(yè)類最熱的時(shí)尚標(biāo)簽。

The Lyst Index ranks the world’s hottest brands and top-selling products, and in the second quarter of 2017, Gucci ranked first, followed by Yeezy and Balenciaga as second and third respectively. However, Balenciaga continued to rise in the rankings in the third quarter of 2017, with Gucci now falling to second place and OFF-WHITE rising to third, jumping 31 places since the previous quarter.

Lyst指數(shù)排出了世界最熱的品牌和銷售最好的產(chǎn)品，在2017年第二季度，Gucci排在第一位，椰子和Balenciaga緊隨其后，分別是第二位和第三位。然而， Balenciaga在2017年第三季度排名持續(xù)上升，Gucci跌落到第二的位置，OFF-WHITE上升到第三，從前個(gè)季度開(kāi)始，連跳31位。

Lyst shared that Balenciaga‘s rise was due to a new logo and colette residency kept the brand top of mind, while Demna Gvasalia continues to design products that drive the fashion narrative online. Additionally, they praised Gucci for being a “consistent performer.”

Lyst分享了 Balenciaga排名上升的原因，原因是加入了新的LOGO和柯萊特時(shí)期的元素，讓品牌的印象更深刻”，丹那 ·瓦薩尼亞繼續(xù)在設(shè)計(jì)能使在線敘述時(shí)尚的產(chǎn)品。另外，他始終稱贊Gucci，并把Gucci當(dāng)做“前輩”。

Rounding out the top ten is Vetements, Givenchy, Valentino and then Saint Laurent, while Stone Island also made a leap from 41st to 8th, followed by Moncler (previously 20th) and finally Raf Simons (previously 21st).

排名前十的還有etements, Givenchy, Valentino ，然后是Saint Laurent,但是Stone Island 排名也有提升從第41位排到了第8位，它后面的是Moncler(之前在第20位)，最后是RafSimons(之前是第21位)。

Furthermore, in addition to ranking the top brands, this quarter’s Lyst Index also looked at the most influential rappers in fashion. Kanye West took the top spot, with Nicki Minaj, Pharrell Williams, Cardi B, Drake and A$AP Rocky rounding out the top six.

進(jìn)一步說(shuō)，除了排名在前的品牌，Lyst這個(gè)季度的指數(shù)也關(guān)注了在時(shí)尚圈最有影響力的幾個(gè)牌子。Kanye West奪得了最大的亮點(diǎn)，其次 Nicki Minaj, Pharrell Williams, Cardi B, Drake 和 A$AP Rocky 排在了前六位。