新東方商務(wù)口語(yǔ)[47]:品牌意識(shí)

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Bill: In order to build the brand name among our target audience, we have developed a year-long advertising campaingn..

為了我們的目標(biāo)觀眾中建立品牌意識(shí)，我們已經(jīng)制定了長(zhǎng)達(dá)一年的廣告計(jì)劃。

Lauren: What is the campaign?

什么計(jì)劃?

Bill: We start with a major advertising blitz in tier one cities.

我們首先要在主要城市進(jìn)行集中的廣告宣傳。

Lauren: What are the components of your advertising campaign?

你們的廣告計(jì)劃有哪些內(nèi)容?

Bill: It includes promotional events, consumer coupons and free trials.

包括宣傳活動(dòng)，發(fā)放顧客優(yōu)惠券和免費(fèi)試用。

Lauren: Your initial brand awareness campaign should also include joint promotional events.

你們?cè)缙诘钠放埔庾R(shí)宣傳活動(dòng)還應(yīng)該包括聯(lián)合促銷活動(dòng)。