2018年公共英語(yǔ)五級(jí)試題之閱讀理解一

　　The most obvious purpose of advertising is to inform the consumer of available products or services.The second (31)___is to sell the product.The second purpose might be more important to the manufacturers than the (32) ___.The manufacturers go beyond only telling consumers about their products.They also try to persuade customers to buy the(33) ___by creating a desire(34) ___it.Because of advertisement，consumers think that they want something that they do not need.After buying somethin9，the purchaser cannot always explain why it was(35) ___.

　　Even(36) ___—the purchaser probably does not know why he or she bought something，the manufacturers (37) ___.Manufacturers have analyzed the business of(38) ___and buyin9.They know all the different motives that influence a consumer’s purchase--some rational and(39) ___emotional.Furthermore，they take advantage of this(40) ___.

　　Why(41) ___so many products displayed at the checkout counters in grocery stores? The store management has some good(42) ___.By the time the customer is(43) ___to pay for a purchase，he or she has already made rational，thought—out decisions(44) ___what he or she needs and wants to buy.The(45) ___feels that he or she has done a good job of choosing the items.The shopper is especially vulnerable at this point.The(46) ___of candy，chewing gum，and magazines are very attractive.They persuade the purchaser to buy something for emotional，not(47) ___motives.For example，the customer neither needs nor plans to buy candy.but while the customer is standing，waiting to pay money，he or she may suddenly decide to buy(48) ___.This is exactly(49) ___the store and the manufacturer hope that the customer will(50) ___.The customer follows his or her plan.

　　答案及解析：

　　31.purpose 【解析】從文中的第一句話(huà)“The most obvious purpose...”可以看出后面還有別的目的，而不是僅僅有最明顯的目的。故答案為purpose。

　　32.first 【解析】根據(jù)題意，作者想在這里做一個(gè)比較，而比較的對(duì)象是目的。這里作者僅僅給出了兩個(gè)目的，所以這里是和第一個(gè)目的進(jìn)行比較。故答案為first。

　　33.production【解析】從前一句話(huà)“The manufacturers go beyond only telling consumers about their products.”可以看出，一方面廣告要介紹自己的產(chǎn)品，而第二個(gè)目的就是賣(mài)掉自己的產(chǎn)品。所以這里作者想要表達(dá)的意思是“廣告要使得顧客有一種購(gòu)買(mǎi)的欲望去購(gòu)買(mǎi)自己的產(chǎn)品。”故答案為production。

　　34.for 【解析】解析見(jiàn)上題。desire后面用介詞for。故答案為for，表示“…的欲望”。

　　35.bought 【解析】本句的前一句話(huà)說(shuō)“顧客認(rèn)為他們需要一些他們其實(shí)不需要的商品。”這就是廣告的作用。但是買(mǎi)完之后，“他們卻不知道當(dāng)時(shí)為什么買(mǎi)了這種商品。”這里是被動(dòng)的句式。故答案為bought。

　　36.though 【解析】本句話(huà)的意思是“盡管知道顧客們可能不知道自己為什么買(mǎi)了這些商品，但是賣(mài)家卻知道怎么去做。”故答案為though。

　　37.do【解析】解析見(jiàn)上題，為了避免與前面的know重復(fù)，這里可以換做do。故答案為do。

　　38.selling 【解析】關(guān)鍵是看and后面的buying。本句話(huà)的意思是“商家分析市場(chǎng)的供需情況。”故答案為selling。

　　39.some 【解析】關(guān)鍵是注意and前后一致。“some rational and...emotional”，前面說(shuō)促使顧客購(gòu)買(mǎi)的動(dòng)機(jī)有很多，有的是理性的，有的卻是沖動(dòng)。所以這里應(yīng)該是some。故答案為some。

　　40.knowledge【解析】前面講商家正確的分析市場(chǎng)的供需信息，知道是什么因素影響顧客的購(gòu)買(mǎi)欲望。這就是他們利用的信息知識(shí)。故答案為knowledge。

　　41.are 【解析】分析句子結(jié)構(gòu)，這里缺少系動(dòng)詞be來(lái)構(gòu)成動(dòng)詞的被動(dòng)形式。故答案為ale。

　　42.reasons 【解析】本段的第一句話(huà)提出問(wèn)題，問(wèn)為什么在結(jié)算處擺設(shè)了那么多的商品。很明顯，后面的文章對(duì)這個(gè)問(wèn)題進(jìn)行回答，并列舉了原因。故答案為reasons。

　　43.ready 【解析】顧客來(lái)到結(jié)算處，說(shuō)明他們準(zhǔn)備好了要付賬。be ready to的意思是“準(zhǔn)備好了做某事”。故答案為ready。

　　44.on 【解析】“…的決定”英語(yǔ)表達(dá)為“decision on sth.”這里介詞需要用on。故答案為on。

　　45.customer 【解析】從這個(gè)句子的賓語(yǔ)“…that he or she has done a good job of choosing the items.”可以看出，這里說(shuō)的是顧客的行為，他們認(rèn)為自己買(mǎi)這些商品是很理性的。故答案為customer。

　　46.display 【解析】這里要回應(yīng)本段第一句話(huà)中的“displayed”。在出口結(jié)算處展示的這些小商品無(wú)疑是一種誘惑。這里需要用名詞形式。故答案為display。