40.獲得人們的好感
獲得人們的好感。獲得人們普遍的贊美的確了不起,得到大眾的愛(ài)戴則更了不起。這既靠天資,也靠后天的努力--前者是基礎(chǔ),后者建立在前者之上。雖然天資被認(rèn)為是必需的,但是光靠它是不夠的。你應(yīng)該贏得美名,之后要贏得好感就比較容易。要讓人們產(chǎn)生好感,你須有善行--既說(shuō)善話,又更要做善事。如欲被愛(ài),則須先愛(ài)人。親切周到是大人物精明的法寶。先立功德而后立言,先建功而后立傳--贏得立言人的好感將使你英名永傳。
40.Gain the goodwill of people
Gain the goodwill of people. It is much to gain universal admiration; more, universal love. Something depends on natural disposition, more on practice: the first founds, the second then builds on that foundation. Brilliant parts are not sufficient, though they are presupposed; win good opinion and it is easy to win goodwill. Kindly acts are required to produce kindly feelings, doing good with both hands, good words and better deeds, loving so as to be loved. Courtesy is the politic witchery of great personages. First lay hand on deeds and then on pens; words follow swords; goodwill to be won among writers is eternal.