BEC商務英語活學活用：Sponsorships

Ⅰ.核心學習：Sponsorships 贊助

Steve: That is the jazziest t-shirt I have ever seen Mike.

史蒂文：這是我所見過的最棒的T恤衫，麥克。

Mike: Thanks Steve. It's brand spanking new.

麥克： 謝謝，我還從未穿過它呢。

Steve: Where did you get it?

史蒂文：你從哪兒弄到它的?

Mike: Fiona from the marketing department gave it to me yesterday.

麥克： 在市場部工作的菲歐娜昨天剛給我的。

Steve: Why are marketing giving away freebies?

史蒂文：市場部為什么要發(fā)放免費贈品呢?

Mike: It's part of a new campaign. The company is sponsoring a football team!

史蒂文：這是新的商業(yè)促銷活動中的一部分。公司正在贊助一支足球隊呢!

Steve: That is the coolest! Do we get free tickets to the games?

麥克： 這太酷了!我們能不能拿到免費的球票呢?

Mike: There are so many perks from sponsoring a sports team! Sit down and I will tell you all about it.

史蒂文：贊助體育比賽可是有很多額外津貼呢!坐下來，讓我給你好好講講。

Ⅱ.單詞簡析

1) Jazzy: attractive, appealing, cool

奔放的：有吸引力的、很酷的

ex:The new fashion shop at the mall has some of the jazziest clothes in town.

商城里的新時裝店有些鎮(zhèn)上最酷的衣服。

2) Brand spanking new: so new that it has never been worn before

嶄新的，從未被穿過的

ex:Last night I spilled a whole coffee on my brand spanking new pants.

昨晚上我把咖啡灑到了我的新褲子上。

3) Campaign: an on-going project

商業(yè)促銷活動：馬上就要開展的商業(yè)項目

ex:The new marketing campaign will increase our profits by 100 percent if it is successful.

新的營銷活動如果成功的話，會增加我們百分之百的利潤。

4) Perks: free benefits, sometimes called freebies

額外津貼

ex:Although my salary is not so high, there are many perks that make up for it.

雖然我的工資不高，但有很多額外津貼，可以算作一部分補償。

Ⅲ.課文篇

We all know that marketing is one of the most essential areas of business. No matter how good your product is, if no one knows about it because your marketing is poor, you cannot make money.

我們都知道，市場營銷是商業(yè)中一個最重要的核心領域。無論你的產(chǎn)品質量多么好，如果由于你的市場營銷做得不好而不被人所知的話，你仍然沒法賺錢。

Increasingly, sports marketing is becoming a popular way to advertise a company's goods and services. For an annual fee, you can have your company name on the shirts that sporting team or individual wears.

在體育活動方面的市場營銷正逐漸成為公司商品和服務進行廣告宣傳和普及的一種途徑。繳納年費，你就可以將公司的名字印在運動隊或隊員穿的隊服上。

As sports are incredibly popular on TV, having your company name on a shirt or cap means that millions or even billions will associate your company with the sport.

由于體育活動通過電視轉播變得非常普及，把公司的名稱印在隊服的襯衫或帽子上意味著公司能通過體育賽事賺到百萬甚至上億的鈔票。

Sports marketing is not cheap though, so some companies try other types of visible marketing such as putting their company name on tall buildings, or by supporting arts and musical events.

但是，體育活動市場營銷的成本并不便宜。因此，有些公司嘗試別的方法進行可視廣告宣傳。例如把公司的名稱懸掛在高層建筑上，或贊助一些文化和音樂活動等。

The two most lucrative sports marketing events are the Olympic Games and the Football World Cup. If you can wait four years and have a large enough budget, by sponsoring these types of events, you can virtually ensure that the entire world will know your company.

兩種最有利的進行市場營銷的體育活動就是奧運會和世界杯足球賽。如果你能等上4年，還能有個足夠大的預算的話，通過贊助這樣的體育賽事，你可以確保讓整個世界都能知道你的公司。

Ⅳ.對話篇

Beth: Did you watch the game last night?

貝絲：你看昨晚的比賽了么?

Sally: What game? You know that I don't watch much TV.

薩麗：什么比賽?你知道我是不怎么看電視的。

Beth: The team that our company sponsors was playing.

貝絲：是咱們公司贊助的隊在比賽。

Sally: Oh! I got an email about that but forgot all about it. Did we win?

薩麗：噢!我收到一封email是講這個的，但我給忘了。咱們贏了么?

Beth: No, the other team beat us by a long way.

貝絲：沒有。另外的那個隊贏了我們一大截呢!

Sally: Will they have an affect on our sales and marketing campaign?

薩麗：那對我們的銷售和廣告計劃會有影響么?

Beth: No way! The team might not be winners but the company is.

貝絲：絕對不會。運動隊可能不是贏家，但公司絕對是。

Sally: I just hope they win next time.

薩麗：我希望他們下次能贏。

Beth: Don't worry - you will probably forget to watch them anyway.

貝絲：別擔心。反正你可能仍會忘記觀看的。