在當今的白領圈中,有這樣一個群體:她們時尚、漂亮、會打扮、善梳妝,尤其善于把有限的金錢投入到無限的美麗之中去。你時常能在商場的試衣間看到她們的身影,但很少看到她們到收銀臺付款,很納悶嗎?其實這已經不是什么秘密了,她們通常都是抽空去商場試好這一季要買的服裝,悄悄記下產品的貨號,回來后憑經驗和口碑找到信譽可靠的網店購入滿意的貨品。她們就叫做“抄號族”。
Copy the number before you buy. That’s the message from the number-copying clan。
購物之前先抄號。這是“抄號族”們傳達出來的信息。
They love comparing prices and try on different clothes whenever possible. They are just like other customers. The only difference is that they don't buy those clothes they like - only later: after copying the crucial information, they buy them from online stores where the same items are often much cheaper。
只要有機會,他們就喜歡樂此不疲地比價錢、試衣服。他們跟其他的消費者一樣。唯一的不同就是他們并不會當場買下自己喜歡的那些衣服,而是在抄下那些衣服的詳細貨品信息后通過網店購買,因為,同樣的商品在網店里的價格通常都要低很多。
Shop assistants may be annoyed by their number-copying behavior, but they are consumers and know how to save。
商店售貨員們可能對這種抄號行為很反感,但誰叫他們是消費者呢,他們也知道怎么省錢啊。