2016年托福寫作五大類話題滿分素材：商業(yè)類

　　話說有段時(shí)間，一直在看CNN的商業(yè)新聞報(bào)道(每個(gè)屌絲都會(huì)有一顆做夢逆襲的心)，錢是沒掙著，倒是學(xué)了一些有模有樣的表達(dá)，現(xiàn)在是為了集齊一套好人卡悉數(shù)奉上。廢話不多說，上正文。

　　一提到商業(yè)類話題，必然會(huì)涉及從事商業(yè)活動(dòng)的主體---公司。為了幫助我們加深了解，現(xiàn)在讓我們想象一下，如果讓我們來開一家公司會(huì)是什么樣的情形。

　　首先公司的目標(biāo)是什么呢?當(dāng)然是money了。所以少不了要用上掙錢的各種說法。嗯，只會(huì)make money?別著急，咱們看看新聞報(bào)道里都會(huì)怎么說。

　　Panhanding used to be so personal, but now, there is cyber-begging: a girl seeks for money to have surgery to be skinny. She only gets 18 bucks. But others have raked in thousands.

　　這是一則講述網(wǎng)絡(luò)乞討的新聞。一個(gè)女孩在網(wǎng)上籌資做瘦身手術(shù)，但是只獲得了很少的18美金，而其他人已經(jīng)進(jìn)賬數(shù)千元(默默同情一下這個(gè)妹紙)。這里的rake in是指大賺一筆的意思。rake的原意是耙子(可自行想象豬八戒的釘耙)。rake in的意思就很好理解了：用耙子把錢都掃進(jìn)來。是不是很形象?

　　那既然說到錢了，肯定得說公司從哪兒賺錢對吧?精明的公司肯定有一套自己的生意經(jīng)和搖錢樹。嗯，那搖錢樹怎么說?肯定不是shake money tree啊!!咱們英文里自然有對應(yīng)的說法呢。有一則新聞在報(bào)道名人用自己的婚禮賺錢時(shí)就提到了這一表達(dá)：

　　Then, there is Starr Jones. She wasn’t even coy about cashing in, selling sponsorships for her big day to Continental Airlines, sationery studios, bridal shops, dry cleaners... Wreched excess costs explain why celebrities try to turn their vows into cash cows.

　　主持人Starr Jones在結(jié)婚時(shí)也沒忘賺錢，將大喜之日的贊助權(quán)賣給了大陸航空、文具公司、婚紗店、干洗店…… (這位姐也是蠻拼的~人生贏家啊)在這段新聞中咱們看到搖錢樹的表達(dá)是cash cows，比喻財(cái)源滾滾如同擠牛奶一般。順帶還有一個(gè)cash in也是掙錢的意思?？偠灾?，這位大姐又是cash in又是cash cows，肯定是個(gè)土豪。那土豪怎么形容?有一個(gè)說法是deep-pocketed，是形容詞表示多金和富有的意思。咱們記的時(shí)候就可以記土豪都需要深深的口袋來裝多多的錢~~想想也是醉了啊~~鑒于篇幅有限，屌絲君就不把原文放上來了，感興趣的小伙伴可以自己去查。

　　學(xué)了這么多“賺錢”，可別再說自己只會(huì)make money 了啊!!

　　而正常情況下，不是說公司想賺錢就能賺錢的(又不是中石油!!)。身在市場自然是要面對激烈的競爭。有多激烈呢?就比如說像下面這條一句話新聞：Lightweight computers are going head-to-head with pocket PC. 可以這么想象，競爭雙方都頭對頭了，那肯定說明競爭是異常激烈的。所以go head-to-head是一個(gè)很形象的表達(dá)。

　　但是就算是競爭也不可能會(huì)一帆風(fēng)順，公司總會(huì)遇到各種問題，甚至陷入困境之中。最典型的例子之一就是盜版音樂的猖獗對唱片業(yè)造成的沖擊。

　　比如說這篇報(bào)道：

　　The threat of new technologies has indeed pushed the recording industry into a tight corner. Case in point: Linkin Park. The brand was the biggest selling act of last year with about 4.8 million fans buying their hit album，Hybrid Theory, but it is estimated the same number got hold of unauthorized copies of the album.

　　著名的樂隊(duì)“林肯公園”在銷售音樂時(shí)也受到了盜版音樂的困擾。從一個(gè)側(cè)面反映出新興科技讓傳統(tǒng)的唱片業(yè)面臨了困境。在這里我們學(xué)到了一個(gè)新的詞組：push…into a tight corner，意思是“使….陷入困境中”。我們可以用來形容經(jīng)營不善或是產(chǎn)業(yè)蕭條使得公司陷入了困境中。另外這篇報(bào)道還買一送一，附送了一個(gè)用于舉例的表達(dá)： case in point，可以同for example進(jìn)行替換使用哦~~

　　話又說回來，如果咱們的公司運(yùn)作良好呢?那肯定是客源不斷財(cái)源滾滾啊~~說到客戶的話，那咱們也不必?fù)?dān)心沒話說。有一則商業(yè)新聞報(bào)道了納帕谷葡萄酒莊的故事：

　　We spent a lot of time up in Napa Valley, because we love the beauty… but no such luck for Tom Powers, who drives an average of sixty miles each day, from yard to yard, keeping the wine flowing for a client base growing as fast as the vines.

　　新聞中還用了比較詩意的語言來形容納帕谷。但是重點(diǎn)是在后面，為了擴(kuò)大生意，不得不奔波經(jīng)營自己的客戶群，能夠使得他們像藤蔓一樣繁榮生長。所以這里咱們就可以摘用這個(gè)形象的表達(dá) a client base growing as fast as the vines,怎么樣，是不是很棒?

　　學(xué)了這么多關(guān)于公司經(jīng)營的短語，難道就沒有躍躍欲試的沖動(dòng)嘛?咱們上真題，看看這些短語表達(dá)都是怎么用的吧!

　　In order for a business to succeed, it must put more money in advertising.

　　題目說為了一個(gè)企業(yè)的成功，就必須投入更多的錢在廣告上。是關(guān)于公司經(jīng)營的哦~~咱們來看看這些短語都是怎么應(yīng)用噠~~

　　Undeniably, advertising is a necessity for a business to promote its product and rake in much profits. Since there are more and more competitors that go head-to-head in this commercialized society, only by investing more money in advertising can a product make a name, and even stand out. I would like to give an example. My aunt started a business of fast food. At first, she believed that the taste was the key to attractmore customers instead of promotion and therefore, did not put much money in advertising.

　　However, soon she found that the company was suffering from huge losses because customers did not know their brand very well, which pushed her business into a tight corner. Then she decided to add more money to advertise her stores by sending pamphlets and publishing tempting photos and blogs online. Gradually she had a client base growing as fast as vines. Undoubtedly she finally turned this business into cash cows. Now her deep-pocketed brand develops branches and earns more than millions of Yuan each month. Thus, this case has fully illustrated the importance of advertising.

　　看看是不是很容易呢?下次咱們再看到商業(yè)類的話題，都可以嘗試用用今天學(xué)到的短語表達(dá)哦~~