On Excessive Packaging
I assume that you are familiar with the phenomenon of “Excessive Packaging”. Taking a look around,we can find examples with ease:a small computer is packed in a thick and heavycarton,clothes are putted in a well-designed plastic bagsand moon-cakes are usually placed in delicate boxes.
What are the causes of this problem? On the one hand, to earn more economic gains, a considerable number of manufactures usually wrap their products with unnecessary but appealing materials aiming at attracting customer’s attention , arousing their curiosity and then stimulating their purchasing desire. On the other hand, quite a few customers believe that the more delicate the package seems,the superior the quality will be,the notion has also encouraged the trend of excessive packaging.
To change this situation, I think we should take the following measures. First, laws must be made and implemented to impose restriction onexcessive packaging. Moreover, a public education campaign should be launched to arouse customers' consciousness that packaging doesn't equal to quality. Only in this way can we put an end to this trend. (185words)
中文譯文:
我覺得你應該對"商品過度包裝"現(xiàn)象也不陌生。在我們生活的周圍,我們隨處可見這樣的例子:小電腦包裝在一個又厚又重的紙板盒里,衣服包裝在設計精美的塑料袋里,月餅通常也放在精致的包裝盒里。
這個問題的原因到底是什么? 首先,很多制造商為了獲得更多的經(jīng)濟利益,通常都將商品用不必要卻吸引人的包裝里,目的在于吸引顧客的注意力,喚起他們的好奇心然后刺激他們的消費欲望。另一方面,相當多的顧客認為,包裝越精致,產(chǎn)品的質(zhì)量就越高,這個想法也加劇的了商品過度包裝的趨勢。
為了改變這個現(xiàn)狀,我認為應該采取以下的措施,首先,必須制定是執(zhí)行相關的法律限制商品過度包裝;其次,我們應該開展廣泛的教育運動喚起人們的意識,那就是,包裝不等于產(chǎn)品質(zhì)量。只有這樣我們才能杜絕這種趨勢。