公司總裁Tim召集部門經(jīng)理開(kāi)會(huì),討論節(jié)能措施。
Tim: Morning everyone. As promised, we are returning to our topic from till couple of weeks ago: How can we make this firm more "green?" I'm sure you all remember environmental consultant Henry Peterson who has joined us here today.
Henry: Hello and good morning.
Dana & Faith: Hi, Henry. Nice to see you again.
H: Thanks. Great to see you all. As a quick re-cap, last time we discussed ways to save electricity and reduce office waste. And we also talked about buying carbon credits when traveling on business trips.
根據(jù)兩周前的約定,公司總裁 Tim 再次邀請(qǐng)節(jié)能專家Henry參加會(huì)議,商討公司節(jié)能措施。Henry說(shuō)的a quick re-cap, 意思是總結(jié)概述。
F: Yeah, I've already started implementing those ideas in my division. It's only been two weeks, but I'd say most people are getting the hang of it.
H: That's great! Ok, then...have you done your homework? Who's discovered some other ways this company can save?
Faith說(shuō),她已經(jīng)開(kāi)始試行一些措施。Henry問(wèn),have you done your homework? 有沒(méi)有事先做好準(zhǔn)備,意思是有沒(méi)有想到更多的節(jié)能措施。
D: I want to talk about packaging. We use some very nice-looking plastic clamshell packaging, but I'm thinking we could cut down on the packaging and cut both our expenses and our carbon footprint.
H: Yes, I see what you mean. These days many products are over-packaged. But if you can accept using fewer materials -- or use mainly recycled materials -- you could then advertise how "green" your company is.
Dana提到產(chǎn)品包裝。她覺(jué)得,如果簡(jiǎn)化包裝,不用plastic clamshell packaging,硬塑料殼包裝,就能減少開(kāi)支和污染。 Henry補(bǔ)償說(shuō),如果公司采用回收材料,recycled materials,還可以用環(huán)保做宣傳。
F: But is it ethical to use environmental issues in advertising?
T: I'd vote "yes." As long as the claim is verifiable, it can be advertised.
D: Yeah, I'd agree. People have a right to know if you are trying to help solve the problem or simply contributing to it.
H: This is a company. Companies need to make a profit. I believe there is business sense in going green and telling the world about it. Many customers will appreciate your efforts and might even pay a tad bit more if they really believe your company is doing its best to help the environment.
Faith提出,在廣告里打環(huán)保牌是否符合行業(yè)道德??偛肨im覺(jué)得沒(méi)有問(wèn)題,只要內(nèi)容屬實(shí),as long as the claim is verifiable. Henry也說(shuō), There is business sense in going green and telling the world about it. 采取環(huán)保措施,并且加以宣傳是符合商業(yè)理念的。