每日背誦第三期93
In 1895, a man named Luigi Lavazza purchased a little grocery store in northern Italy for about US$20. Today, over one hundred years later, Luigi Lavazza S.p.A is the irrefutable leader of the espresso market in Italy, boasting nearly 45 percent of the total coffee market share. The company owes its success to its dynamic approach to business and careful attention to its customers' needs.
1895年，一位名叫路吉·拉法札的男子花二十美元買(mǎi)下意大利北部一家小雜貨店。一百年后的今天，路吉·拉法札連鎖事業(yè)無(wú)疑已是意大利濃縮咖啡市場(chǎng)的領(lǐng)導(dǎo)品牌，占有約45%的市場(chǎng)。公司將其成就歸功于機(jī)動(dòng)靈活的行銷(xiāo)策略及對(duì)顧客需求的關(guān)照。
(短文節(jié)選,本期開(kāi)始連載：飄香“老咖啡”)
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