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[ti:未知] [ar:] [al:] [by:] [00:03.63]知行英語 [00:30.46]A market of multitudes [00:32.35]How the Web creates more choices for everyone [00:37.65]人人有份的市場 [00:38.61]網(wǎng)絡(luò)是如何為人人創(chuàng)造更多的機(jī)會的? [00:47.69]Anderson is no mere business wonk. [00:50.41]He embraces the long-tail concept [00:53.51]with the fervor of a visionary. [00:55.60]He thinks online retailing portends dramatic changes [00:59.50]in our culture and economy, all good. [01:02.88]Say goodbye to the tyranny of "hits," [01:05.65]the relatively small number of movies or CDs [01:08.66]or shirt styles or whatever that limited store space [01:12.00]forces us to choose from. [01:14.14]Online retailing opens a world of near-limitless choice. [01:23.72]講解 [01:58.37]語言點(diǎn) [02:01.61]hit [02:08.04]That song was a hit last year. [02:13.09]hit song [02:20.62]yesterday once more [02:23.91]carpenters [02:24.96]hit song [02:34.26]And when given that, Anderson writes, [02:36.33]people head off in every direction on the compass. [02:39.70]Increasing choice seems to unlock demand for that choice. [02:43.76]They explore obscure music, [02:45.92]buy nearly forgotten 40-year-old movies. [02:49.02]It may turn out [02:49.90]people bought Madonna records all those years [02:52.62]not because they loved Material Girl best of all [02:55.45]but because they didn't have many choices. [02:58.88]Niche is the new now. [03:00.53]"The era of one-size-fits-all is ending," [03:03.83]Anderson writes, [03:05.10]"and in its place is something new, a market of multitudes." [03:13.61]講解 [04:04.43]I'll definitely embrace the long tail when it comes to music, [04:07.81]DVDs, funky-colored kitchen mixers [04:10.67]and hard-to-find replacement parts for charcoal grills. [04:14.42]But when Anderson turns to "media" [04:16.46]and glories in how the rise of the blogosphere [04:19.64]and Wikipedia, for example, [04:21.93]will revolutionize information-sharing, [04:25.00]I get queasy. [04:26.48]Being a card-carrying member of the Mainstream Media, [04:29.69]I would, wouldn't I? [04:35.06]講解 [05:04.27]語言點(diǎn) [05:05.75]Wikipedia 維基百科 [05:18.88]wiki 快 [05:37.04]Anderson calls Wikipedia, [05:38.76]the massive online reference work [05:40.84]that anyone can contribute to, [05:42.99]"arguably the best encyclopedia in the world: [05:46.59]bigger, more up-to-date, and in many cases deeper [05:49.92]than even Britannica." [05:51.77]Because literally anyone can write or edit an entry, [05:56.27]egregious errors do creep in, he admits. [06:00.97]Someone with a political agenda [06:02.89]can hijack a controversy-prone entry like "Islam." [06:10.64]講解 [06:49.36]But the system is self-correcting, he argues, [06:52.18]with a "Pro-Am swarm of self-appointed curators" [06:55.88]quickly "fixing" the bad work of others. [06:58.49]While Wikipedia entries vary in quality [07:01.36]more than do Britannica entries, [07:03.87]Wikipedia has 10 times more entries [07:06.44]than its legendary competitor, [07:08.81]so "your chances of finding a reasonable entry [07:11.47]on the topic you're looking for [07:13.43]are actually higher in Wikipedia." [07:20.49]講解 [07:59.48]Maybe. But for the foreseeable future [08:01.43]I'll not commit anything to print solely [08:03.86]on the authority of Wikipedia. [08:06.05]By the end of the book [08:07.02]Anderson seems more cautious in his predictions. [08:10.50]"Mass culture will not fall," he writes. [08:13.35]"It will simply get less mass. [08:15.61]And niche culture will get less obscure." [08:18.46]To succeed, Amazon will still need to sell [08:21.36]plenty of mainstream books as well as obscure titles. [08:28.98]講解 [09:07.44]Over the past couple of years [09:08.74]Anderson trotted out these ideas before audiences, [09:12.27]and the book bears the signs of oral presentation: [09:15.72]short, breezy paragraphs, frequent repetitions. [09:19.06]This is not altogether a bad thing. [09:21.87]He also keeps the jargon level relatively low. [09:25.19]The English majors among us, though, [09:27.39]may have trouble deciphering his charts. [09:30.42]Challenging, thought-provoking, [09:32.25]The Long Tail is one of those business books that, [09:35.42]ironically, deserves more than a niche readership. [09:42.82]講解 [10:07.20]語言點(diǎn) [10:09.05]contribute to 做貢獻(xiàn),促成 [10:12.15]Exercise contributes to better health. [10:19.35]捐獻(xiàn) [10:22.90]Contribute to the Red Cross. [10:25.81]投稿 [10:27.27]He contributed an article to the China Daily. [10:40.90]Anderson is no mere business wonk. [10:43.53]He embraces the long-tail concept [10:46.50]with the fervor of a visionary. [10:49.09]He thinks online retailing portends dramatic changes [10:52.95]in our culture and economy, all good. [10:56.14]Say goodbye to the tyranny of "hits," [10:58.85]the relatively small number of movies or CDs [11:01.61]or shirt styles or whatever that limited store space [11:05.09]forces us to choose from. [11:07.70]Online retailing opens a world of near-limitless choice. [11:11.99]And when given that, Anderson writes, [11:15.17]people head off in every direction on the compass. [11:18.58]Increasing choice seems to unlock demand for that choice. [11:22.63]They explore obscure music, [11:24.72]buy nearly forgotten 40-year-old movies. [11:27.61]It may turn out [11:28.82]people bought Madonna records all those years [11:31.28]not because they loved Material Girl best of all [11:34.15]but because they didn't have many choices. [11:37.51]Niche is the new now. [11:39.77]"The era of one-size-fits-all is ending," [11:42.71]Anderson writes, [11:43.88]"and in its place is something new, a market of multitudes." [11:48.58]I'll definitely embrace the long tail when it comes to music, [11:52.53]DVDs, funky-colored kitchen mixers [11:55.41]and hard-to-find replacement parts for charcoal grills. [11:59.14]But when Anderson turns to "media" [12:01.33]and glories in how the rise of the blogosphere [12:04.32]and Wikipedia, for example, [12:06.73]will revolutionize information-sharing, [12:09.83]I get queasy. [12:11.65]Being a card-carrying member of the Mainstream Media, [12:14.55]I would, wouldn't I? [12:16.18]Anderson calls Wikipedia, [12:18.52]the massive online reference work [12:20.51]that anyone can contribute to, [12:22.82]"arguably the best encyclopedia in the world: [12:26.33]bigger, more up-to-date, and in many cases deeper [12:29.59]than even Britannica." [12:31.66]Because literally anyone can write or edit an entry, [12:35.95]egregious errors do creep in, he admits. [12:40.71]Someone with a political agenda [12:42.48]can hijack a controversy-prone entry like "Islam." [12:46.11]But the system is self-correcting, he argues, [12:49.09]with a "Pro-Am swarm of self-appointed curators" [12:52.90]quickly "fixing" the bad work of others. [12:55.79]While Wikipedia entries vary in quality [12:58.41]more than do Britannica entries, [13:00.93]Wikipedia has 10 times more entries [13:03.72]than its legendary competitor, [13:05.80]so "your chances of finding a reasonable entry [13:08.60]on the topic you're looking for [13:10.41]are actually higher in Wikipedia." [13:13.60]Maybe. But for the foreseeable future [13:15.58]I'll not commit anything to print solely [13:18.12]on the authority of Wikipedia. [13:20.32]By the end of the book [13:21.23]Anderson seems more cautious in his predictions. [13:24.77]"Mass culture will not fall," he writes. [13:27.69]"It will simply get less mass. [13:29.79]And niche culture will get less obscure." [13:32.70]To succeed, Amazon will still need to sell [13:35.66]plenty of mainstream books as well as obscure titles. [13:39.44]Over the past couple of years [13:41.79]Anderson trotted out these ideas before audiences, [13:45.47]and the book bears the signs of oral presentation: [13:48.61]short, breezy paragraphs, frequent repetitions. [13:52.04]This is not altogether a bad thing. [13:54.91]He also keeps the jargon level relatively low. [13:58.22]The English majors among us, [13:59.95]though, may have trouble deciphering his charts. [14:03.26]Challenging, thought-provoking, [14:05.48]The Long Tail is one of those business books that, [14:08.36]ironically, deserves more than a niche readership. [14:13.06]知行提示
A market of multitudes How the Web creates more choices for everyone By FRITZ LANHAM
人人有份的市場 網(wǎng)絡(luò)是如何為人人創(chuàng)造更多的機(jī)會的? 作者:Fritz Lanham
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