2022年12月英語六級(jí)真題聽力第一套（5）

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當(dāng)提及六級(jí)聽力時(shí)，尤其是英語六級(jí)真題聽力，我們不禁會(huì)想起那些考驗(yàn)英語學(xué)習(xí)者聽力理解能力的挑戰(zhàn)。作為英語六級(jí)考試的重要組成部分，六級(jí)聽力部分不僅要求考生能夠捕捉和識(shí)別出基本的語言信息，更需要他們?cè)谟邢薜臅r(shí)間內(nèi)對(duì)復(fù)雜的語境進(jìn)行準(zhǔn)確理解，并快速作出反應(yīng)。小編為大家整理了2022年12月英語六級(jí)真題聽力第一套R(shí)ecording One的內(nèi)容，希望能對(duì)您有所幫助！

英文原文

Recording One

錄音一

In last week's lecture, we talked about the problems caused by poor eating habits, focusing on how medical professionals are trying to solve these problems. Today we'll continue with the topic, but focus on research from a different field. Now, what can marketing tell us about improving nutrition?

在上周的講座中，我們討論了不良飲食習(xí)慣所導(dǎo)致的問題，并重點(diǎn)討論了醫(yī)療專業(yè)人員如何努力解決這些問題。今天我們將繼續(xù)這個(gè)話題，但將重點(diǎn)放在來自不同領(lǐng)域的研究上。那么，市場(chǎng)營(yíng)銷在改善營(yíng)養(yǎng)方面能告訴我們什么呢？

Well, a team of marketing professors has studied the importance of the visual aspect of food and how that influences food choices. Those marketing experts assert that the impact of the appearance of food is greater than we might presume and might hold the key to encouraging better eating.

一組市場(chǎng)營(yíng)銷教授已經(jīng)研究了食物視覺方面的重要性以及它如何影響食物選擇。這些市場(chǎng)營(yíng)銷專家斷言，食物外觀的影響比我們可能設(shè)想的要大，并且可能是鼓勵(lì)更好飲食習(xí)慣的關(guān)鍵。

So, how important is the appearance of food? Research shows that just seeing an appealing photograph of a hamburger in an advertisement can cause individuals to imagine the taste or smell of that hamburger. This can make them more likely to purchase and consume it. Of course, that's the point of advertisements, so isn't that a good thing?

那么，食物的外觀有多重要呢？研究表明，僅僅在廣告中看到一張誘人的漢堡照片，就能讓個(gè)體想象出那個(gè)漢堡的味道或氣味。這會(huì)使他們更有可能購(gòu)買和消費(fèi)它。當(dāng)然，這就是廣告的目的，所以這難道不是一件好事嗎？

Well, the marketing professors argued that this is actually a problem because the combination of pleasing aesthetics and easy access to unhealthy foods, such as hamburgers and pizza, may be contributing to a worldwide health crisis. In fact, statistics show that 39 percent of all adults in the world weigh too much, and another 13 percent are obese.

市場(chǎng)營(yíng)銷教授認(rèn)為這實(shí)際上是一個(gè)問題，因?yàn)檎T人的外觀和容易獲得的不健康食品（如漢堡和披薩）的組合，可能正在加劇全球性的健康危機(jī)。事實(shí)上，統(tǒng)計(jì)數(shù)據(jù)顯示，世界上39%的成年人超重，另有13%的人肥胖。

Now, as we discussed last time, medical professionals have tried to fight the obesity epidemic by focusing on the nutrients bound in different foods, emphasizing things like carbohydrate, fat, sugar, and calorie content. But they've had limited success. The marketing professors believe that the real solution to obesity is making food look appealing and focusing on the pleasure of both looking at and eating that food. That pleasure can be used as a tool to promote healthy food choices.

現(xiàn)在，正如我們上次討論的那樣，醫(yī)療專業(yè)人員試圖通過關(guān)注不同食物中的營(yíng)養(yǎng)成分來對(duì)抗肥胖流行病，強(qiáng)調(diào)碳水化合物、脂肪、糖和卡路里含量等因素。但他們的成功有限。市場(chǎng)營(yíng)銷教授認(rèn)為，肥胖的真正解決方案是讓食物看起來吸引人，并專注于觀看和食用食物時(shí)的愉悅感。這種愉悅感可以被用作促進(jìn)健康食品選擇的工具。

In fact, the research done by the team showed that associating healthy food with pleasant images, experiences, and emotions led to greater interest in purchasing or eating it. This is a better strategy, they claim, than reminding consumers that a certain food is good for them. 事實(shí)上，該團(tuán)隊(duì)的研究表明，將健康食品與愉快的圖像、體驗(yàn)和情感聯(lián)系起來，會(huì)導(dǎo)致人們對(duì)購(gòu)買或食用它的興趣更大。他們聲稱，這比提醒消費(fèi)者某種食物對(duì)他們有益是更好的策略。

But are they right? Well, the researchers cited a marketing campaign designed to reverse the sales decline of carrots. The campaign didn't emphasize the carrots' healthy qualities, but embraced their beauty and the pleasure derived from eating them. For example, the ads focused on the bright, beautiful orange color and crisp texture of the carrots. The campaign led to an impressive increase in product sales of more than 10%. The researchers believe that other companies could bolster sales of healthy foods with similar ads depicting their products as attractive and a source of pleasure.

但他們是對(duì)的嗎？嗯，研究人員引用了一項(xiàng)旨在扭轉(zhuǎn)胡蘿卜銷量下滑的市場(chǎng)營(yíng)銷活動(dòng)。該活動(dòng)并沒有強(qiáng)調(diào)胡蘿卜的健康品質(zhì)，而是擁抱了它們的美麗以及食用它們所帶來的愉悅感。例如，廣告中強(qiáng)調(diào)了胡蘿卜明亮的橙色和脆嫩的口感。該活動(dòng)導(dǎo)致產(chǎn)品銷量顯著增長(zhǎng)了10%以上。研究人員認(rèn)為，其他公司可以通過類似的廣告來展示其產(chǎn)品的吸引力和愉悅感，從而提振健康食品的銷售。

Question 16 to 18 are based on the recording you have just heard.

問題16至18基于您剛剛聽到的錄音。

Question 16: What does the speaker say a team of marketing professors has studied?

問題16：發(fā)言人提到市場(chǎng)營(yíng)銷教授團(tuán)隊(duì)研究了什么？

Question 17: How have medical professionals tried to fight obesity?

問題17：醫(yī)療專業(yè)人員是如何嘗試對(duì)抗肥胖的？

Question 18: What can other companies learn from the example of the carat promotion campaign？

問題 18：其他公司可以從胡蘿卜促銷活動(dòng)中學(xué)到什么？