Facebook正式宣布更名為Meta

Facebook has changed its corporate name to Meta as part of a major rebrand.

Facebook正式宣布將公司名更改為Meta。

The company said it would better "encompass" what it does, as it broadens its reach beyond social media into areas like virtual reality (VR).

該公司稱，這個(gè)新名字能更好地"包容"旗下業(yè)務(wù)，不光是社交媒體，還有虛擬現(xiàn)實(shí)等即將拓展的新領(lǐng)域。

The word "meta" comes from the Greek word meaning "beyond".

Meta一詞來自希臘語，意思是"超越"。

The change does not apply to its individual platforms, such as Facebook, Instagram and WhatsApp, only the parent company that owns them.

公司旗下的Facebook、Instagram和Whatsapp等單個(gè)平臺(tái)將不會(huì)更名，只有母公司才使用Meta這個(gè)新名稱。

Facebook boss Mark Zuckerberg announced the new name as he unveiled plans to build a "metaverse" - an online world where people can game, work and communicate in a virtual environment, often using VR headsets.

Facebook老板馬克•扎克伯格宣布新名稱的同時(shí)還公布了打造"元宇宙"的計(jì)劃。"元宇宙"是人們可以在虛擬環(huán)境中(通常通過佩戴虛擬現(xiàn)實(shí)頭盔)玩游戲、工作和交流的一個(gè)網(wǎng)絡(luò)世界。

He said the existing brand could not "possibly represent everything that we're doing today, let alone in the future", and needed to change.

扎克伯格表示，現(xiàn)有的品牌名稱無法"代表我們現(xiàn)在所做的所有業(yè)務(wù)，更不用說將來的業(yè)務(wù)"，所以需要更改。

Zuckerberg said the new name reflects that over time, users will not need to use Facebook to use the company's other services.

扎克伯格稱，新名字意味著，未來用戶無需使用Facebook也可以使用公司的其他服務(wù)。